10 Tips for Creating Engaging Videos

10 Tip for Creating Engaging VideosWhen you’re working on a video project, you need to be in storyteller mode.  Importantly, you are not just imparting information; you are crafting a story that you hope will connect on some significant level with the specific audiences.

The challenge you face is that there are any number of variables that can prevent the connection from happening: bad lighting, a nervous interview subject, poor audio, or content that doesn’t give the viewer a reason to care are just a few examples.

In this article our Principal, Dan Dunlop, shares 10 video production and interview tips that have helped the Jennings team to create compelling videos and become more effective storytellers.  With these tips in hand, we encourage you to set out to create impactful videos that will engage audiences and deepen their connections with your organization.


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Michael Dowd

Listen. Understand. Solve. Balance. In order to develop innovative solutions for our client’s marketing challenges; Michael puts his focus on all four of these. At its heart, business development is all about listening to the needs of the client, fully understanding the complex nature of those needs, and helping create solutions that they never thought were possible. When you combine these three things together, you get a perfect idea of the hard work that drives Michael each day at the office. Lastly, you need to add in the balance. Michael takes his free time just as seriously as his office time. He is a fervent French Bulldog Father, an avid supporter of local brewing culture, and a lifelong hockey fan. Listen. Understand. Solve. Balance. It brings out the best in Michael.

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