When you’re working on a video project, you need to be in storyteller mode. Importantly, you are not just imparting information; you are crafting a story that you hope will connect on some significant level with the specific audiences.
The challenge you face is that there are any number of variables that can prevent the connection from happening: bad lighting, a nervous interview subject, poor audio, or content that doesn’t give the viewer a reason to care are just a few examples.
In this article our Principal, Dan Dunlop, shares 10 video production and interview tips that have helped the Jennings team to create compelling videos and become more effective storytellers. With these tips in hand, we encourage you to set out to create impactful videos that will engage audiences and deepen their connections with your organization.