Renown Health: Thought Leadership Content Marketing Case Study

In January 2017, Jennings was approached by Renown Health in Reno, Nevada about developing a marketing program that would help grow the organization’s visibility and stature both regionally and nationally. Renown was particularly interested in reaching leaders and influentials within the healthcare industry as well as government and political leaders in Nevada.

To address these objectives, Jennings recommended the development of a thought leadership content marketing program that would feature Renown Health’s leadership team, beginning with Renown’s CEO, Dr. Tony Slonim. Following the introduction of Dr. Slonim, the program would next include the organization’s two chief nursing officers.

The program has been an overwhelming success and continues to this day.