For the fourth year in a row, a Best of Show honor capped off an amazing performance by Jennings’ healthcare clients who received a total of 43 awards in the 33rd Annual Healthcare Advertising Awards (HAA). This year’s Best of Show award recognized Lawrence General Hospital’s “Today” Campaign which also won Gold Awards for Radio Advertising, Video Production, and Total Ad Campaign without TV. HAA is one of the most prestigious competitions in the healthcare industry. Healthcare Marketing Report, a leading industry publication, sponsors the awards competition each year.
“It is wonderful to see our clients receive this recognition. I am also excited for the art directors, copy writers, production artists, account executives, digital and social strategists, and media planners at Jennings whose contributions make these projects stand out,” said Jennings President and CEO Dan Dunlop. “The fact that our work is judged to be superior in a national competition is always affirming.”
Among Jennings’ clients, eight different healthcare organizations received awards:
- Adventist Health, Portland, OR (2 Awards)
- LawrenceGeneral Hospital, Lawrence, MA (13 Awards)
- Lowell General Hospital, Lowell, MA (3 Awards)
- Reply OBGYN & Fertility, Cary, NC (8 Awards)
- Saint Mary’s Hospital, Waterbury, CT (1 Award)
- Signature Healthcare, Brockton, MA (11 Awards)
- The Outer Banks Hospital, Nags Head, NC (1 Award)
- Vidant Health, Greenville, NC (4 Awards)
The Healthcare Advertising Awards is the oldest and largest healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. Nearly 3,700 entries were received in this year’s competition. A national panel of judges reviewed the entries for the following criteria: creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.