An Anti-Smoking Ad that Really Makes you Think
https://www.youtube.com/watch?v=g_YZ_PtMkw0
I’m a huge fan of ANY sort of advertising and marketing effort that 1) teaches you something you didn’t know – something useful; and 2) makes you think about a topic in a new way. This award-winning ThaiHealth video via Ogilvy stopped me in my tracks. Most adults know that smoking is very harmful, but when you present it this way, it hits you right between the eyes. Watch it and see what I mean.