It’s hard to imagine that a renowned surgeon or C-suite executive has insecurities, but when it comes to being in front of a video camera—or any type of media—people are people. And some are just not comfortable in that environment.
We spoke with Dan Dunlop, principal of Jennings Healthcare Marketing in Chapel Hill, North Carolina, who has conducted more than 300 physician interviews. Dan knows what works and what doesn’t. With this in mind, we talked about common-sense approaches to interviewing that even the most experienced professionals may overlook when the production schedule falls in the middle of a busy day. Dan also shared some of his most effective tips when it comes to getting dynamic sound bites and content from thought leaders within your organization.