Driving in to work this week, I was listening to WUNC (our NPR affiliate) and I heard a very interesting story. It’s all about how a pioneering living will program called Respecting Choices is leading the way in the entire country when it comes to end-of-life planning. The program costs Gunderson Lutheran Hospital millions of dollars a year – money…
CHAPEL HILL, NC - Feb. 25, 2014 - Dan Dunlop, president and CEO of Jennings, the healthcare marketing and audience engagement agency, will conduct a webinar for the New England Society for Healthcare Communications (NESHCo) on Thursday, February 27 at 9 am. Dunlop’s presentation will focus on the importance of using online communities to engage consumers in their own health…
At Jennings, we have an exciting new initiative is called Physicians In Focus. It's turnkey physician video production - interviewing, filming, editing - everything. The results are high-quality videos that patients and referring physicians can watch and get a real sense about the doctor on camera. Above and beyond just his or her medical expertise. It's a great alternative to…
Among the Silver, Bronze and Merit Award winners were our Hospitalist Print campaign created for Signature Healthcare & Floating Hospital for Children at Tufts Medical Center, the Signature Physician campaign for Signature Healthcare, and the Pediatric Specialty Center campaign created for Lawrence General Hospital & Floating Hospital for Children. SIAA is the only advertising awards to specifically recognize the achievements…
Chapel Hill, NC - Feb. 10, 2014 - Jennings client, Signature Healthcare, was recently honored with a Silver Award in the 2013 Cancer Awareness Advertising Awards Competition. The winning entry featured a cancer survivor and Signature Healthcare patient, Carolyn Aldridge, telling her story of empowerment. “Signature Healthcare is committed to using video as a storytelling medium to effectively engage and…
CHAPEL HILL, NC - February 5, 2014 - Three of Jennings’ healthcare clients recently received recognition in the 11th Annual Service Industry Advertising Awards (SIAA) competition. Floating Hospital for Children at Tufts Medical Center, Lawrence General Hospital and Signature Healthcare received a combined seven awards. The SIAAs are the only advertising awards to specifically recognize advertising and marketing within service…
LAWRENCE, MA - January 31, 2014 - Six local moms and two local dads have been selected as featured bloggers for the new Moms, Dads and Docs Blog, www.momsdadsanddocs.com, sponsored by Lawrence General Hospital and Floating Hospital for Children at Tufts Medical Center. The parent bloggers were selected through a contest sponsored by the two organizations, in which parents were…
I recently read a fascinating article in The New Yorker called “The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You.” It raises a great question: “What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a…
With the Federal Aviation Administration loosening rules on the use of portable devices during airplane flights, passengers can expect to see more digital ads in the future. Through a new partnership, Clear Channel Airports (CCA) and SmartTray International are joining forces to introduce new models of seat-back trays that will be optimized for mobile media. CCA and SmartTray are coming…
Big Data has been playing a large role in online, social and mobile marketing for some time now. It is now beginning to alter how television is planned and bought. The shift is happening due to the unprecedented amount of data available about TV audiences. According to Dave Morgan, founder of Simulmedia, there are two trends that will have an…