How One Health System Simplified a Complex Marketing Message

Signature Healthcare and Floating Hospital for Children at Tufts Medical Center in Boston, recently tackled the task of explaining an unfamiliar concept to consumers with an integrated campaign marketing its pediatric hospitalists. The campaign not only defined what a “hospitalist” is – in a fun, creative way, it communicated the hospitalists’ role in the treatment of children. The campaign consisted…

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  • The Myth of Sisyphus and Why People Pick Boring Jobs

    I heard a story on NPR recently connecting the "Myth of Sisyphus" with some research by a team of Duke professors showing that people pick boring jobs over stimulating ones intentionally if they focus on pay and perceive that the more appealing job won’t compensate them enough for the effort it demands. Are we doomed to come in and repeat…

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  • Jennings Launches New Business Unit: Physicians In Focus

    CHAPEL HILL, NC - November 19, 2013 - Jennings, the North Carolina-based healthcare marketing agency, announced today the launch of Physicians In Focus, a new business unit that specializes in the production of high quality physician videos. Physicians in Focus will be dedicated to the development of engaging physician marketing programs and online video content that meet the expectations of…

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  • Jennings to Present at Gathering of Public Health Professionals

    CHAPEL HILL, NC - November 11, 2013 - Dewey Mooring and Bruce Wlach of Jennings, the North Carolina-based healthcare marketing agency, will be featured speakers at the November Community Transformation Grant (CTG) Project Meeting. The event will be held on November 14th in Chapel Hill, North Carolina. The Community Transformation Grant (CTG) Project, funded by the Centers for Disease Control…

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  • Jennings Welcomes New Senior Art Director

    CHAPEL HILL, NC - October 18, 2013 - Jennings, the North Carolina-based healthcare marketing agency, is pleased to announce the appointment of Rob Frasketi to the position of senior art director. With more than 15 years of experience in the advertising industry, Frasketi will lend his expertise in the development of print and digital campaigns for several of the agency’s…

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  • Jennings’ Creative Director Named District 3 Programs Chair for AAF

    CHAPEL HILL, NC - October 17, 2013 - Mike Allen, creative director at Jennings, the North Carolina-based healthcare marketing agency, was recently named the District Three Programs Chair of the American Advertising Federation (AAF) for 2013-2014. In this position, Allen will serve as a liaison between the leadership of District Three and the Programs Chairs of all the AAF clubs…

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  • Jennings Announces New Senior Account Executive

    Chapel Hill, NC - October 7, 2013 - Jennings, the North Carolina–based healthcare marketing agency, is pleased to announce the appointment of Tammy Atkins as senior account executive. In this position, Atkins will help to manage several of the agency’s top healthcare accounts. “Tammy’s positive outlook and extensive experience in marketing and communications make her a wonderful addition to the…

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  • Persuading Kids to Live Healthier

    We hear all this talk about accountable care and health systems taking care of the whole community in attempts to keep people well instead of just treating them when they’re sick. Yet, most health system's advertising I see is still selling traditional service lines to the community. Intermountain Health, a national leader in the shared accountability movement, launched a live…

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  • Smile, You’re on Camera – The Truman Show Delusion

    I’ve always been really interested in reading about accounts of bizarre mental illnesses and amazing mental abilities like the ones Oliver Sacks writes about in books such as “The Man Who Mistook His Wife For A Hat,” “The Mind’s Eye.” I just read a fascinating story in the Sept. 16th New Yorker Magazine called “Unreality Star” about a young man…

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