CHAPEL HILL, NC - September 27, 2013 - Dan Dunlop, Principal of Jennings, the North Carolina-based healthcare marketing agency, will present at the Strategic Marketing and Communications (SMAC) Forum of the Children’s Hospital Association. This year’s forum will be held in Chicago, IL. on Wednesday, October 2. On Wednesday, October 2 at 2:45 p.m., Dunlop will lead a presentation entitled…
CHAPEL HILL, NC - September 19, 2013 - Dan Dunlop, Principal of Jennings, the North Carolina-based healthcare marketing agency, will present at the Society for Healthcare Strategy and Market Development (SHSMD) Connections Conference. This year’s conference will be held in Chicago, IL. from Sunday, September 29 to Wednesday, October 2. On Sunday, Sept. 29 at 9:00 a.m., Dunlop will lead…
In January of 2013 Twitter unveiled its six-second video streaming app to the general public called Vine. Response was overwhelming and by April, Vine was the most downloaded app in the Apple store. Today the number of users has exploded into the tens of millions. To give you an example as to how big Vine is becoming, five tweets per…
It’s fascinating to watch all the changes taking place in healthcare as states grapple with President Obama’s Affordable Care Act. New healthcare delivery models and seemingly odd partnerships pop up every day. Care coordinators are going into homes to help manage the health of a patient. Parents are taking their children to a drugstore chain for a strep diagnosis because…
https://www.youtube.com/watch?v=g_YZ_PtMkw0
I'm a huge fan of ANY sort of advertising and marketing effort that 1) teaches you something you didn't know - something useful; and 2) makes you think about a topic in a new way. This award-winning ThaiHealth video via Ogilvy stopped me in my tracks. Most adults know that smoking is very harmful, but when you present it this…
Recently I came across an online article on the New York Times called, "The Jockey." I wasn't expecting anything other than a standard story, but this was no ordinary article. There were videos embedded in the article, sound and narration as well. I thought this was unique so I contacted my New York Times rep about it. He told me…
CHAPEL HILL, NC - August 29, 2013 - Jennings, the North Carolina-based healthcare marketing agency, was recently selected as a winner in the 15th annual Web Health Awards program. The competition is held twice a year in the winter/spring and summer/fall to recognize the nation’s best digital health resources. Jennings received a silver award for the development of the Signature…
In the not too distant future, health systems will move from fee-for-service reimbursement systems to a “population-based” approach. It’s just a fancy way of saying, health systems will soon be trying to keep their potential patients healthy instead of just treating them when they’re sick. And they’ll be compensated for doing just that. It’s interesting to see and hear what…
CHAPEL HILL, NC - August 14, 2013 - Dan Dunlop, principal of Jennings, the North Carolina based healthcare marketing agency, will present at the 9th Annual AFP NC Philanthropy Conference. This year’s conference will be held in Concord, N.C. on Friday, August 16. Dunlop will present an AFP Master Class on the use of Social Media in fundraising, Friday, August…
https://www.youtube.com/watch?v=8al4KTkuB2M
If you’ve read any of my previous posts, you know I’m an advertising junkie. I’ve blogged about one of my heroes in the business – Mike Hughes of The Martin Agency. He is battling cancer, but has managed to keep his wonderful wit and keen observations throughout it all. In fact, he has a thoughtful, poignant blog of his own…