Community Building Versus Narcissism in Healthcare Marketing

The marketing generated by healthcare organizations can be extremely narcissistic. Our ads, brochures, websites, and billboards all scream, “Look at us,” or, “We’re Number One.” We talk about our world-class physicians, leading-edge technology, advanced services, and amazing medicine. Even on social media platforms, we have continued pushing content about our organizations. We treat these channels as new opportunities for content…

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  • Hospital Marketing Executive Joins Jennings

    Chapel Hill, N.C. – September 1, 2015 – Jennings, the North Carolina-based healthcare marketing and audience engagement agency, has appointed Tim Brennan to the position of Account Supervisor. A healthcare marketing veteran, Brennan is the former Public Affairs and Communications Manager at Tufts Medical Center and Floating Hospital for Children. Most recently, he worked as the Associate Director of Marketing…

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  • Jennings Employees Named to Top Healthcare Marketing Twitter List

    Jennings principal Dan Dunlop and vice president Dewey Mooring were recently named as two of the “25 Healthcare Marketing Professionals You Should Follow” on Twitter in a blog post by eVisit, a telehealth software company. Congratulations, Dan and Dewey! To check out the list, visit http://bit.ly/1JJRhcn. Follow Dan on Twitter.  Follow Dewey on Twitter.

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  • Article: The Digital Future of Physician Marketing and a New Role for Physician Liaisons

    In order to handle the growing volume of content and the addition of new digital channels, roles within the physician relations department may need to evolve or change. One new position that seems likely to develop is that of the digital physician relations content marketer: a point person within the department responsible for aggregating digital content and disseminating it across…

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  • Jennings Healthcare Clients Shine at 2015 Lamplighter Awards

    CHAPEL HILL, NC – May 29, 2015 - Last Thursday evening was a banner occasion for many of Jennings' New England clients. A crowd of nearly 300 healthcare marketers and communicators gathered at Boston's World Trade Center for the 25th Annual Lamplighter Awards Dinner, produced by the New England Society for Healthcare Communications (NESHCo). Two of Jennings’ hospital clients, Signature…

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  • Jennings Welcomes New Assistant Account Executive

    Chapel Hill, N.C. – May 19, 2015 – Jennings, the North Carolina-based healthcare marketing and audience engagement agency, is has appointed Bailey Woodling to the position of Assistant Account Executive. In this position, Woodling will be working with the account service team on social media, online community management, account services and public relations initiatives for a number of the agency’s…

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  • Jennings Healthcare Clients Win 24 National Aster Awards

    CHAPEL HILL, NC – May 12, 2015 - Jennings, the North Carolina-based healthcare marketing and audience engagement agency, is pleased to announce that its clients won 24 awards in one of the leading national healthcare marketing awards competitions. The Aster Awards is an elite program that recognizes healthcare professionals for excellence in their advertising and marketing efforts In addition to…

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  • Jennings Announces New Associate Art Director

    Chapel Hill, N.C. – May 5, 2015 – Jennings, the North Carolina-based healthcare marketing and audience engagement agency, is pleased to announce the appointment of Kathleen Anzenberger to the position of Associate Art Director. Anzenberger will be working with the creative team on the development of print and digital campaigns for several of the agency’s clients. “We are really excited…

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  • A Vision of Healthcare Marketing as Community Building

    Healthcare marketing is facing a crisis of relevance. For marketing to be relevant, it needs to be of value to those receiving the communication. When hospitals, medical centers and health systems promote their services, technologies, and procedures, they largely miss the mark. While healthcare communicators spew content in the hope that someone will pay attention, consumers turn the other way.…

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  • Jennings Welcomes New Business Development Manager

    CHAPEL HILL, N.C. – April 30, 2015 – Jennings, the North Carolina-based healthcare marketing agency, is pleased to announce the appointment of Michael Dowd to the position of Business Development Manager.  With more than 19 years of experience in business development & sales management, Dowd will lend his expertise in the expansion of the agency’s client roster and contribute to its…

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