A few months ago I moved to a new neighborhood. Usually, when people move, it signals a search for new service providers– a new dry cleaner, a new morning coffee stop, and yes, even a new physician. One of our local health system seems to understand this, because they recently sent me a welcome package in the mail. I’m not one…
CHAPEL HILL, NC - September 30, 2014 - A new partnership announced today between Hive Strategies (McMinnville, OR), CareHubs, Inc. (San Francisco, CA) and Jennings (Chapel Hill, NC), brings the healthcare industry easy access to affordable, HIPAA-compliant-ready online patient support communities. CareHubs offers the leading private-label, online patient community platform available today. Their customers include Arnold Palmer Hospital for Children, the…
Have you noticed an influx of videos showing your friends dumping buckets of ice water over their heads? No, your friends haven’t lost their minds – they’re participating in the Ice Bucket Challenge, a national effort to raise awareness and funding for Amyotrophic lateral sclerosis, often referred to as ALS or "Lou Gehrig's Disease.” The Ice Bucket Challenge was started…
Here at Jennings we view our interns as equal members of the team. In addition to learning (and teaching us!) about social media, they learn about the trends in the healthcare industry and how to best communicate with various audiences. From time to time, we'll feature guest blog posts by Jennings interns who will write about the areas of healthcare marketing and communication…
Interviews can easily feel a bit stiff. The addition of a camera can spark nerves in even the most experienced interviewee. That’s why it’s so important to have a relaxed setting and an experienced interviewer. The right combination can transform a list of questions into a conversation. Head over to the Healthcare Marketer, where Dan Dunlop shares several tips for…
Hospital readmissions has been a popular topic in the news. Head over to The Healthcare Marketer to check out an infographic by Vree, which helps us visualize the state of hospital readmissions and offers a thorough break down of hospital performances among each state: http://bit.ly/1s30Z2Y.
Does your healthcare organization welcome patient feedback? Healthcare in general has failed to recognize the value and importance of the patient’s perspective. Head over Dan’s blog, The Healthcare Marketer, for suggestions on how healthcare marketers can use online communities to create environments where patients are encouraged share their thoughts: http://bit.ly/1sToKHA.
Last week, Lyle Green (of MD Anderson Cancer Center) and Dan presented together at the 2014 Healthcare Marketing & Physician Strategies Summit. They shared their vision for the future of physician relations: Digital Physician Relations. Head over to Dan’s blog, The Healthcare Marketer, to watch their presentation: http://bit.ly/1qGynvI.
Health 2.0 is an organization that acts as a catalyst for change in healthcare. Last week, I attended a Health 2.0 event here in North Carolina, hosted by our local chapter of the organization, Health 2.0 NC Triangle. At the event, "Community Madness – What is Connected Care?" we listened to three short presentations by local healthcare leaders:
Before you create social media content, it’s important to know who your audience is and how they use social media. If you want your audience to fully engage with your content, you need to know which content piques their interest and how they prefer to view it. Perhaps unsurprisingly, men and women use social media differently. Head over to Dan’s…