Healthcare Marketing Through Video Production

Creating a powerful video takes more than just technical skill. There are thousands of ways to tell a story on camera, yet buried under all of these details is a compelling message that people will care about. Jason Stepanek, Jennings’ Web Content and Video Manager, describes the process of creating thought-provoking videos that form a strong connection between your organization…

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  • Marketing Care Coordination

    As healthcare continues to evolve, so do the challenges faced by hospitals and their marketing departments. It will become increasingly important to involve marketing departments in new organizational initiatives as we move into the realm of population health management and strive to engage consumers in their own health. In the video below, Dan Dunlop shares ideas for how hospital marketing…

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  • Jennings Client Wins National Award for Digital Communications

    Chapel Hill, N.C. – December 7, 2016 – Jennings, the North Carolina-based healthcare marketing and consumer engagement firm, is pleased to announce that its client, the Practical Playbook, won a Social Networking Award of Distinction in the 2016 eHealthcare Leadership Awards competition. The winning entry was the Practical Playbook Blog. The Practical Playbook is a collaboration between the Department of…

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  • Dan Dunlop Ranked Among Top Influencers in Healthcare Social Media Realm

    Each year the professionals who are active in the health IT social media realm go through a nomination process on Twitter to crowdsource a list of the top influencers in this area of interest, known as the #HIT100. The 2016 list was just published and Jennings principal, Dan Dunlop, ranked #25 on the list. Dan has a well-established reputation as a thought…

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  • Realizing Vision Through Research: How Lawrence General Hospital Used Research To Help Elevate Its Brand

    “City of the Damned.” That’s the magazine headline that greeted Jill McDonald Halsey when she arrived as the new Chief Marketing & Communication Officer for Lawrence General Hospital in Lawrence, Massachusetts. The city of Lawrence had been dealing with a variety of challenges, including the pervading perception of a city in decline, with rising crime rates and underperforming schools in…

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  • The Healthcare Marketer’s Expanded Role

    As the healthcare ecosystem continues to evolve, moving from the prevailing fee-for-service model to a risk-sharing model, we should expect the role of hospital marketing departments to go through a similar transformation. What does the world of hospital marketing look like when our focus is no longer on driving patient volume but on promoting the health and wellness of specific…

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  • A Big Night for Jennings Clients at 2016 Lamplighter Awards

    Hospital and Health System Clients Receive 27 Awards On June 1, 2016, a crowd of nearly 300 healthcare marketers and communicators gathered at the Omni Hotel in Providence, Rhode Island, for the 26th annual Lamplighter Awards Dinner, produced by the New England Society for Healthcare Communications (NESHCo). Two of Jennings hospital clients, Lawrence General Hospital (10 awards) and Signature Healthcare…

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  • Join Dan Dunlop For An Amazing Social Media Workshop: July 27, 2016

    On July 27, 2016, one of our principals, Dan Dunlop, will be participating in what promises to be a terrific social media workshop in Lebanon, New Hampshire - "Social Media for Branding and Crisis Communication." The workshop is being sponsored by Dartmouth-Hitchcock, PRSA Yankee Chapter, the New England Society for Healthcare Communications (NESHCo) and the New Hampshire Hospital Association (NHHA).…

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  • 28 National Aster Awards for Jennings Healthcare Clients

    Aster Award Winners Announced CHAPEL HILL, NC – May 12, 2016 - Jennings, the North Carolina-based healthcare marketing and audience engagement agency, is pleased to announce that its clients won 28 awards in one of the leading national healthcare marketing awards competitions. The Aster Awards is an elite program that recognizes healthcare professionals for excellence in their advertising and marketing…

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