CHAPEL HILL, NC – May 29, 2015 - Last Thursday evening was a banner occasion for many of Jennings' New England clients. A crowd of nearly 300 healthcare marketers and communicators gathered at Boston's World Trade Center for the 25th Annual Lamplighter Awards Dinner, produced by the New England Society for Healthcare Communications (NESHCo). Two of Jennings’ hospital clients, Signature…
Chapel Hill, N.C. – May 19, 2015 – Jennings, the North Carolina-based healthcare marketing and audience engagement agency, is has appointed Bailey Woodling to the position of Assistant Account Executive. In this position, Woodling will be working with the account service team on social media, online community management, account services and public relations initiatives for a number of the agency’s…
Differently? Absolutely! Why on earth would we want to do that? Let’s start with a small step backward and examine what we already know about responsive design and mobile. This will lay the groundwork of why we need to take a different perspective and revisit this relationship. The What and Why of Responsive Design The concept of responsive design is…
This week is National Women’s Health Week; this month also happens to be National Skin Cancer Awareness Month. To be honest, this time last year I had no idea that either of these events existed. I was happily readying myself for a week at the beach with friends and anxious to start laying out and establishing the foundation for my…
What are Advance Directives and why are they important? Advance directives are legal documents that specify your end of life wishes regarding your health care. Typically they include a living will and a medical power of attorney (or health care proxy). Laws about them vary from state to state. These legal documents are not just for the elderly or very…
CHAPEL HILL, NC – May 12, 2015 - Jennings, the North Carolina-based healthcare marketing and audience engagement agency, is pleased to announce that its clients won 24 awards in one of the leading national healthcare marketing awards competitions. The Aster Awards is an elite program that recognizes healthcare professionals for excellence in their advertising and marketing efforts In addition to…
Chapel Hill, N.C. – May 5, 2015 – Jennings, the North Carolina-based healthcare marketing and audience engagement agency, is pleased to announce the appointment of Kathleen Anzenberger to the position of Associate Art Director. Anzenberger will be working with the creative team on the development of print and digital campaigns for several of the agency’s clients. “We are really excited…
Healthcare marketing is facing a crisis of relevance. For marketing to be relevant, it needs to be of value to those receiving the communication. When hospitals, medical centers and health systems promote their services, technologies, and procedures, they largely miss the mark. While healthcare communicators spew content in the hope that someone will pay attention, consumers turn the other way.…
I feel that it is safe to assume that most people do not enjoy having blood drawn. And if you’re like me, the idea of some one sticking you with a needle and draining your blood is enough to send you into full-blown panic mode. So when I came across an article that presented a method for a painless, needle-free…
CHAPEL HILL, N.C. – April 30, 2015 – Jennings, the North Carolina-based healthcare marketing agency, is pleased to announce the appointment of Michael Dowd to the position of Business Development Manager. With more than 19 years of experience in business development & sales management, Dowd will lend his expertise in the expansion of the agency’s client roster and contribute to its…