Were You Prepared for Google’s Mobile Search Updates?

Google’s Mobile Ranking Algorithm went into effect exactly one week ago today. It is quite possible that you are already feeling the impact if your website has not been optimized for mobile devices.  Sites that are not optimized for mobile will see their search rankings fall.  Declining search rankings result in less online traffic and we all know the negative effect…

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  • Jennings Clients Win 36 National Healthcare Advertising Awards

    CHAPEL HILL, N.C. – April 28, 2015 – For the third year in a row, a Best of Show honor capped off a stunning performance by Jennings’ healthcare clients who received a total of 36 awards in the 32nd Annual Healthcare Advertising Awards (HAA). This year’s Best of Show award recognized a patient video series that Jennings produced for Signature…

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  • There is no link between the measles vaccine and autism.

    A few months ago, there were more reported cases of measles than you’d see during an entire typical year, says Dr. Anne Schuchat, assistant surgeon general and director of the Centers for Disease Control and Prevention's National Center for Immunization and Respiratory Diseases. She went on to say during a CDC tele-briefing: "This is not a problem with the measles…

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  • Jennings to Rebrand WorldCare International, Inc.

    Chapel Hill, N.C., March 23, 2015 — Jennings, the healthcare marketing and audience engagement firm, has been retained by WorldCare International, Inc. to rebrand the organization. The rebranding effort will include a new visual brand identity, re-naming specific WorldCare services through the development of a new naming convention, and the development of a new corporate website. WorldCare is based in…

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  • It’s a bird – it’s a plane – it’s an ambulance drone!

    During one of the morning news shows, I saw a story about an innovative new use for a drone — one that could potentially save lives in the not so distant future. For his master’s degree project, a Dutch graduate student named Alec Momont has designed what’s being called an “ambulance drone.” A little background: Out of the 400,000 heart…

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  • Resolve to Evolve Your Marketing Content For 2015

    Content! It's everywhere and it can be overwhelming. As we start the new year, let's resolve to evolve our marketing content by cutting through the clutter and better engaging our audiences.   How? Let's take the ever-popular New Year's Resolution that occurs right before or just after the magical stroke of midnight for our inspiration! Shorten It Up Losing weight is always a very popular resolution, so…

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  • Jennings Recognized with Six Awards at Carolinas Healthcare Conference

    Chapel Hill, N.C. – Dec. 5, 2014 – Jennings, the North Carolina-based healthcare marketing firm specializing in audience engagement, and its clients were honored with six Wallie Awards in a ceremony held Thursday, Dec. 4, 2014.  The Wallie Awards are given annually at the Carolinas Healthcare Public Relations & Marketing Society (CHPRMS) fall conference and recognize the finest in healthcare advertising and…

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