Nurturing a Human Connection with your Physicians

Online search is a critical component in the physician selection process and nurturing a human connection with those physicians, matters more than ever in the digital space.  A recent Pew Internet study shows that about 80% of patients who are diagnosed with an illness go on the web to find information about their condition.  Another 44% of patients are researching their…

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  • Reference pricing examined

    Last week the National Institute for Health Care Reform released a research brief, “Reference Pricing: A Small Piece of Health Care Price and Quality Puzzle”.   In the report, the NIHCR reported that reference pricing (or more commonly capping) does offer some “modest” savings among shoppable procedures. The study looked at the California Public Employees’ Retirement System (CaliPERS) efforts to limit…

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  • Are you beyond pink power?

      What have all these pink power products and promotions done for those folks living with and at risk of breast cancer? Years ago, the awareness efforts were about empowering women to make educated health choices while providing them with accurate information. The higher goal was to find a cure for breast cancer, reduce incidence and save lives. But now…

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  • The Connected Patient: Information as Currency in Online Communities

    Today’s patients are more aware and engaged than ever with their own health. And it goes beyond just looking up symptoms on WebMD. This new “connected patient” is increasingly turning to listservs, Facebook groups, Twitter chats, and other communities to find support, end isolation and meet an information void not being filled by static hospital websites. In his article, The…

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  • Why Physician Search Matters for your Hospital

    Over the past decade, hospitals have doubled the amount they spend on marketing and communications. A massive population of aging baby-boomers along with a significant healthcare reform designed to create millions of newly insured patients, has fueled much of this growth. In 2009, hospital marketing budgets ranged from an average of $1.3 million for independent hospitals to $5.8 million for…

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  • Looking for New Patients? Check out This “Welcome to the Neighborhood” Package

    A few months ago I moved to a new neighborhood. Usually, when people move, it signals a search for new service providers– a new dry cleaner, a new morning coffee stop, and yes, even a new physician. One of our local health system seems to understand this, because they recently sent me a welcome package in the mail.  I’m not one…

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  • New Partnership Helps Health Systems Create Effective Online Patient Communities

    CHAPEL HILL, NC - September 30, 2014 - A new partnership announced today between Hive Strategies (McMinnville, OR), CareHubs, Inc. (San Francisco, CA) and Jennings (Chapel Hill, NC), brings the healthcare industry easy access to affordable, HIPAA-compliant-ready online patient support communities. CareHubs offers the leading private-label, online patient community platform available today. Their customers include Arnold Palmer Hospital for Children, the…

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  • Low-cost, limited-choice plans leave consumers satisfied

    Bob Herman reported this week on Modern Healthcare’s business blog that a new study from researchers at Georgetown University’s Health Policy Institute is out.   They studied narrow-network plans sold in six states’ individual-market exchanges for the Robert Wood Johnson Foundation. Herman’s article is available here. After the first six months, those exchanges are reporting very few complaints from consumers who…

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