Is it a “senior moment” or something more serious, like dementia?

For those of us baby boomers that are beginning to wonder if our forgetfulness could be a sign of a bigger problem, take this to heart from a Harvard Health Publications article titled "Is It Forgetfulness or Dementia? “ A certain increase in forgetfulness seems to be a normal byproduct of aging and is perhaps a result of changes in…

Read More
  • Your Physicians Really ARE Like Rock Stars!

      While working on a white paper about hospital and physician marketing, this analogy popped into my head. Now, I’m not trying to play to anyone’s ego here, but this comparison really does lend some insight to positioning your facility in a competitive market. Especially when it comes to searching for a physician. As a resident of Raleigh, North Carolina, there…

    Read More
  • ALS Ice Bucket Challenge

    Have you noticed an influx of videos showing your friends dumping buckets of ice water over their heads? No, your friends haven’t lost their minds – they’re participating  in the Ice Bucket Challenge, a national effort to raise awareness and funding for Amyotrophic lateral sclerosis, often referred to as ALS or "Lou Gehrig's Disease.” The Ice Bucket Challenge was started…

    Read More
  • How Online Communities Are Transforming Patient Communication

    Here at Jennings we view our interns as equal members of the team. In addition to learning (and teaching us!) about social media, they learn about the trends in the healthcare industry and how to best communicate with various audiences. From time to time, we'll feature guest blog posts by Jennings interns who will write about the areas of healthcare marketing and communication…

    Read More
  • Painkiller prescription rates higher in southern US

    The Centers for Disease Control and Prevention released a new study on opioid painkiller prescription rates last Tuesday. The study looked at prescriptions per 100 residents throughout the U.S. Southern States. 7 of 12 states with the highest prescription rates were found in the South. Alabama had the highest prescription rates in the nation. North Carolina, Tennessee, South Carolina, Mississippi, Louisiana…

    Read More
  • Filming Patient Stories

    Interviews can easily feel a bit stiff. The addition of a camera can spark nerves in even the most experienced interviewee. That’s why it’s so important to have a relaxed setting and an experienced interviewer. The right combination can transform a list of questions into a conversation. Head over to the Healthcare Marketer, where Dan Dunlop shares several tips for…

    Read More
  • Jennings Clients Honored With 10 Gold Awards From NESHCo

    CHAPEL HILL, NC - May 20, 2014 - The New England Society for Healthcare Communications (NESHCo) recently honored 54 hospitals, healthcare facilities and marketing/advertising agencies for excellence in marketing, public relations and communications. The awards were given at the NESHCo annual Lamplighter Awards held this year in Mystic Seaport, Connecticut. Top winners were Jennings’ clients with a total of 32…

    Read More
  • NESHCo 2014 ePatient Panel

    Does your healthcare organization welcome patient feedback? Healthcare in general has failed to recognize the value and importance of the patient’s perspective. Head over Dan’s blog, The Healthcare Marketer, for suggestions on how healthcare marketers can use online communities to create environments where patients are encouraged share their thoughts: http://bit.ly/1sToKHA.

    Read More
  • Jennings Clients Take Home 21 National Healthcare Advertising Awards

    CHAPEL HILL, NC - May 15, 2014 - For the second year in a row Jennings’ healthcare clients took home a Best of Show Award in the Annual Healthcare Advertising Awards (HAA). This year the Best of Show recognition went to a radio spot promoting the pediatric hospitalist campaign of Signature Healthcare and Floating Hospital for Children at Tufts Medical…

    Read More