Last week, Lyle Green (of MD Anderson Cancer Center) and Dan presented together at the 2014 Healthcare Marketing & Physician Strategies Summit. They shared their vision for the future of physician relations: Digital Physician Relations. Head over to Dan’s blog, The Healthcare Marketer, to watch their presentation: http://bit.ly/1qGynvI.
CHAPEL HILL, NC - May 12, 2014 - Jennings, the North Carolina-based healthcare marketing agency, is pleased to announce that its clients won 36 awards in one of the leading national healthcare marketing awards competitions. The Aster Awards is an elite program that recognizes healthcare professionals for excellence in their advertising and marketing efforts Jennings received awards honoring work created…
CHAPEL HILL, NC - May 7, 2014 - Dan Dunlop, principal of Jennings, the North Carolina-based healthcare marketing agency, has been chosen for the fourth year in a row to judge the Web Health Awards. The 2014 Web Health Awards recognize high-quality digital health resources for consumers and health professionals. Dunlop joins a panel of health technology professionals judging entries…
Dr. Pierre Theodore, a surgeon at UC San Francisco, has been using Google Glass during operations for cancer mass removals, fluid removal and even a lung restoration. He gained notoriety for being one of the first adopters, and now probably uses the technology more during procedures than any other physician in the world. He uses Glass to view X-rays and…
CHAPEL HILL, NC - April 30, 2014 - Dan Dunlop, president and CEO of Jennings, the healthcare marketing and consumer engagement agency, will present at the New England Society for Healthcare Communications (NESHCo)'s Spring Conference. This year's conference will be held in Groton, Connecticut from Wednesday, May 14 to Friday, May 16. Dunlop will moderate the "Connected Patient Panel: Exploring…
CHAPEL HILL, NC - April, 24, 2014 - Dan Dunlop, president and CEO of Jennings, the healthcare marketing and audience engagement agency, will present at the New England MGMA Regional Conference. This year's conference will be held in Newport, Rhode Island from Wednesday, May 7 through Friday, May 9. Dunlop will present "A New Vision of Healthcare Marketing as Community…
Health 2.0 is an organization that acts as a catalyst for change in healthcare. Last week, I attended a Health 2.0 event here in North Carolina, hosted by our local chapter of the organization, Health 2.0 NC Triangle. At the event, "Community Madness – What is Connected Care?" we listened to three short presentations by local healthcare leaders:
CHAPEL HILL, NC - April, 17, 2014 - Dan Dunlop, president and CEO of Jennings, the healthcare marketing and consumer engagement agency, will present at the 19th Annual National Healthcare Marketing Strategies Summit. This year's conference will be held in Orlando, Fla. from Wednesday, April 30 through Friday, May 2. "The Summit is a great opportunity for healthcare communicators to share…
Before you create social media content, it’s important to know who your audience is and how they use social media. If you want your audience to fully engage with your content, you need to know which content piques their interest and how they prefer to view it. Perhaps unsurprisingly, men and women use social media differently. Head over to Dan’s…
https://www.youtube.com/watch?v=v4Zp8iFBh5M
I think the battle for marketshare among healthcare providers has led to more acceptance and adoption of mainstream marketing tactics. The healthcare industry has lagged behind in its use of social media, but many healthcare systems, physician groups, pharmaceutical companies, etc. are hopping on the bandwagon. It’s fun to watch all the creative ways healthcare providers are promoting their service…