Dan Dunlop and Jared Johnson Named HITMC Conference Co-Chairs

Dunlop and Johnson will co-chair the marketing track for healthcare providers Two of healthcare’s leading marketers, Dan Dunlop and Jared Johnson, will co-chair the provider marketing track for the 7th annual Healthcare and IT and Marketing Conference (HITMC20) focused on healthcare B2B and B2C (Hospital and Medical Practice) marketing. HITMC20 is the first of its kind event that brings together…

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  • Health Care Marketing Trends for 2020 and Beyond

    Wondering which tactics and tools are worth prioritizing this year—and what fads are fading? Consider these insights, predictions, and suggestions from industry experts including Jennings' principal, Dan Dunlop. Emotional storytelling, compelling content and attention-grabbing campaigns can help organizations thrive and drive more profitability, but it’s no easy task. How can you succeed in a fiercely competitive, volatile industry that’s fraught…

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  • The Art of the Interview: Conducting a Successful Physician Interview on Camera

    It’s hard to imagine that a renowned surgeon or C-suite executive has insecurities, but when it comes to being in front of a video camera—or any type of media—people are people. And some are just not comfortable in that environment. We spoke with Dan Dunlop, principal of Jennings Healthcare Marketing in Chapel Hill, North Carolina, who has conducted more than…

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  • Renown Health: Thought Leadership Content Marketing Case Study

    In January 2017, Jennings was approached by Renown Health in Reno, Nevada about developing a marketing program that would help grow the organization’s visibility and stature both regionally and nationally. Renown was particularly interested in reaching leaders and influentials within the healthcare industry as well as government and political leaders in Nevada. To address these objectives, Jennings recommended the development…

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  • Jennings Executive Named NESHCo Board President

    Dan Dunlop Named Board President of New England Society for Healthcare Communications The New England Society for Healthcare Communications (NESHCo) has named Dan Dunlop its new Board President. He was first appointed to the Board in 2013 and has most recently served as vice president. Dunlop is Principal of Jennings, the North Carolina-based healthcare marketing agency. He brings extensive leadership…

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  • Connecting Public Health and Primary Care to Address Social Determinants of Health

    A 2011 survey conducted by the Robert Wood Johnson Foundation (RWJF) found that 85 percent of physicians believe unmet social needs lead to worse health for all Americans. Yet only 20 percent of physicians feel confident or very confident in their ability to address social determinants of health that impact their patients' health and well-being. in this article, Dan Dunlop,…

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  • Lawrence General Hospital Brand Elevation Case Study

    Lawrence General Hospital is a regional healthcare system based in Lawrence, Massachusetts. In general, suburban consumers were not comfortable traveling to Lawrence because of the city’s reputation as a high crime area. Both the hospital and the city had gone through a period of transformation over the five years prior to engaging Jennings. It was the belief of the marketing…

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  • The Three R’s of Using Internal Communications to Create a Culture of Change in a Health Care Organization: Repetition, Refreshment, and Recognition

    In a hospital setting, changing employee routines and behaviors can save lives — but the change may call for altering the entire institutional culture. A memo to staff likely won’t work. What will? Signature Healthcare discovered some of the answers, involving an internal advertising campaign that began in 2015 and is still running. Today, Signature Healthcare is considered to be…

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  • Focus Groups Re-Imagined for the Digital Age: The Asynchronous Focus Group

    The much-maligned focus group has undergone a facelift. The Internet and the emergence of user-engagement platforms have allowed for the re-imagining of qualitative market research. As a direct result, newer iterations of the focus group now include the online focus group and the asynchronous, bulletin board-style virtual focus group. This article begins with a review of the broad category of…

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