The much-maligned focus group has undergone a facelift. The Internet and the emergence of user-engagement platforms have allowed for the re-imagining of qualitative market research. As a direct result, newer iterations of the focus group now include the online focus group and the asynchronous, bulletin board-style virtual focus group. This article begins with a review of the broad category of…
According to the Merriam-Webster Dictionary, the definition of renown is: “a state of being widely acclaimed and highly honored.” So, it was somewhat ironic that Suzanne Hendery had never heard of Renown Health when she was initially recruited to this health system after a long healthcare marketing career at Baystate Health in Springfield, Massachusetts. She made the journey west almost…
The University of North Carolina (UNC) at Chapel Hill has named Jennings Principal, Paige Zinn, to the UNC Board of Visitors. Zinn is one of 54 select alumni and friends appointed to the 2018 class of new members by the Board of Trustees. Board of Visitors members act as ambassadors of UNC-Chapel Hill, informing their communities about on-going work and…
Dan Dunlop, principal of Jennings, the North Carolina-based healthcare marketing agency, has been selected to serve as a judge for the 2018 WEGO Health Awards. Since its inception in 2011, the goal of the WEGO Health Awards has been to recognize and champion the work of patient advocates, influencers and experts helping others and transforming healthcare. The awards competition is…
Two of Jennings’ healthcare clients, Copley Hospital and Signature Healthcare, won Silver Digital Health Awards (DHA) in the Spring 2018 Competition. Celebrating its 20th anniversary in 2018, the goal of the Digital Health Awards is to recognize high-quality digital health resources for consumers and health professionals. The awards program is organized by the Health Information Resource Center (HIRC), a clearinghouse for professionals…
Seven healthcare organizations that work with Jennings were named winners in the 39th annual Telly Awards. In total, videos produced by Jennings’ in-house team garnered 17 awards in a wide range of categories including videography, directing, motion graphics, art direction, and animation. The Telly Awards is a highly regarded annual competition that recognizes success in video and film internationally. “It’s…
On May 21, 2018, at the 28th Annual Lamplighter Awards Gala held in Southbridge, Massachusetts, the New England Society for Healthcare Communications (NESHCo) honored 67 hospitals, healthcare facilities and marketing agencies for excellence in marketing, public relations and communications. During the evening, seven of Jennings’ New England-based healthcare clients won a total of 47 awards. Spectrum Healthcare Partners of Portland, Maine…
Dan Dunlop, Jennings Principal, is the recipient of the New England Society for Healthcare Communications’ (NESHCo) Evans F. Houghton Award. The annual award is designed to recognize lifetime achievement and significant contributions to the field of healthcare marketing, communications, and public relations. All nominations are reviewed by a panel of past Evans Houghton Award recipients and overseen by the NESHCo…
Jennings, the North Carolina-based healthcare marketing and audience engagement firm, is proud to announce that its clients recently won three awards in the 24th Annual Communicator Awards. The Communicator Awards is a leading merit-based international awards program honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. “We are extremely proud to…
Jennings, the North Carolina-based healthcare marketing and audience engagement firm, is thrilled to announce that its clients recently won 32 awards in one of the leading national healthcare marketing awards competitions. The Aster Awards is an elite program that recognizes healthcare professionals for excellence in their advertising and marketing efforts. It is produced by the publishers of Marketing Healthcare Today…