CHAPEL HILL, NC - March 30, 2010 – Dan Dunlop, president and CEO of Jennings, the Chapel Hill marketing and advertising firm, will speak in April at the Fifteenth National Forum on Customer Base Marketing Strategies in Atlanta, Georgia. "From my perspective," says Dunlop, "The Forum conference is one of the two leading national events for health care marketers. I've…
CHAPEL HILL, NC - March 17, 2010 - Jennings, the Chapel Hill marketing and branding company, recently headed to Carrboro High School in Carrboro, NC to help the school clean up their environment. Jennings went into the high school with the aim of helping students become more aware of the importance of hand hygiene. Jennings took their original hand hygiene…
Senior Account Executive, Bruce Wlach works hard no matter where he goes. Thank goodness for all that hard work while at Cooper. We ended up landing that account. Bruce, you're our hero.
CHAPEL HILL, NC - March 3, 2010 - Jennings, the Chapel Hill marketing and branding company, announces the appointment of Shay Foley to the position of Interactive Art Director. Foley joins Jennings' advertising practice, which supports clients including Volvo Trucks North America, Truliant Federal Credit Union and University Health Care Systems of Eastern North Carolina. Foley is expected to strengthen…
CHAPEL HILL, NC - February 25, 2010 - Jennings, the Chapel Hill-based public relations, branding and advertising agency, has launched a new brand identity for North Carolina Prevention Partners (NCPP). NCPP is a nonprofit organization and a leader in reducing preventable illness and early death caused by tobacco use, poor nutrition and physical inactivity. Their work brings together leaders from…
Simply put, hive marketing brings together supporters of a brand or organization into a community of shared interest. The marketing implications are profound for healthcare organizations – allowing them to inform, engage, activate and improve. Learn how one hospital system is using hive marketing – and how you can, too.
Is it time to move your hospital or healthcare organization into the world of social media? Which platforms and social media tools should you consider? Do your goals align with the culture of your organization? What is appropriate content? And the biggest question – how do you get started developing a social media marketing plan for your hospital? Learn those…
Successfully marketing a healthcare organization begins with identifying the competitive advantages within the markets the organization serves, then linking those differentiators to a measured assessment of the environment, consumer needs and preferences, and many more variables. Learn how your hospital or healthcare organization can create and implement a sound, strategic marketing plan.