28 National Aster Awards for Jennings Healthcare Clients

Aster Award Winners Announced CHAPEL HILL, NC – May 12, 2016 - Jennings, the North Carolina-based healthcare marketing and audience engagement agency, is pleased to announce that its clients won 28 awards in one of the leading national healthcare marketing awards competitions. The Aster Awards is an elite program that recognizes healthcare professionals for excellence in their advertising and marketing…

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  • Collaborating for Community Health

      Although many of us have not yet accepted it, healthcare delivery is changing around us; and the ways in which we work to improve the health of the communities we serve is undergoing a fundamental transformation. This was recently confirmed when I attended the Duke/ Durham Health Summit with several of Jennings’ clients from the Practical Playbook. The theme…

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  • Jennings Principal to Judge Digital Health Awards

      CHAPEL HILL, N.C. – May 10, 2016 – Dan Dunlop, principal of Jennings, the North Carolina-based healthcare marketing agency, has been chosen for the sixth year in a row to judge the Digital Health Awards. The Spring 2016 Digital Health Awards recognize high-quality digital health resources for consumers and health professionals. The awards program is organized by the Health Information…

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  • 43 National Healthcare Ad Awards for Jennings Clients in 2016 Competition

    For the fourth year in a row, a Best of Show honor capped off an amazing performance by Jennings’ healthcare clients who received a total of 43 awards in the 33rd Annual Healthcare Advertising Awards (HAA). This year’s Best of Show award recognized Lawrence General Hospital’s “Today” Campaign which also won Gold Awards for Radio Advertising, Video Production, and Total Ad…

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  • Why Internal Security Measures Are Essential in Healthcare

      Last year, I received a letter in the mail from my insurance provider stating, “Anthem was the target of a very sophisticated external cyber attack. These attackers gained unauthorized access to Anthem’s IT system and have obtained personal information from our current and former members such as their names, birthdays, medical IDs/social security numbers, street addresses, email addresses and…

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  • 10 Tips for Creating Engaging Videos

    When you're working on a video project, you need to be in storyteller mode.  Importantly, you are not just imparting information; you are crafting a story that you hope will connect on some significant level with the specific audiences. The challenge you face is that there are any number of variables that can prevent the connection from happening: bad lighting, a…

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  • 10 Tips for the Novice Bloggers

    By: Dan Dunlop My colleague Kate Gillmer and I were in Vermont last week meeting with one of our hospital clients and a group of representatives from community organizations. Each of the individuals attending the meeting had agreed to become contributors to a new community health blog. Among other things, Kate and I were there to conduct a blogging 101 session…

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  • The Value of Return on Community in Healthcare

    From the eBook by Dan Dunlop, Principal: The notion is simple yet revolutionary: Make an investment in community and you will realize a return on your investment. At a time when many healthcare marketing pundits are emphasizing the importance of measuring and reporting Return on Investment (ROI), we believe it is time for us to embrace the concept of “Return on…

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  • Western New England Healthcare Marketing Symposium – April 8, 2016

      We are thrilled to announce that on Friday, April 8, 2016, Jennings and Market Street Research will sponsor the first ever Western New England Healthcare Marketing Symposium (WNEHMS) in North Hampton, MA. Join us at this one-day event to learn from well-known healthcare marketing leaders, including a key-note presentation by our very own Dan Dunlop! Other presenters include seasoned marketing…

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  • Jennings Appoints Dana Smith Business Development Manager

    Chapel Hill, N.C. – March 8, 2016 – Jennings, the North Carolina-based healthcare marketing and audience engagement agency, has successfully recruited Dana Smith to join its business development team. Smith, who will be based in Delray Beach, Florida, has extensive healthcare and digital marketing experience. In her new role, she will serve as a marketing ambassador for the agency, supporting…

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