Jennings’ Clients Win 5 National Telly Awards

Chapel Hill, NC – July 6, 2017 – Two of Jennings clients, Vidant Health and Outer Banks Hospital, were recently named winners in the 38th annual Telly Awards competition. The Telly Awards is a well-known annual competition that recognizes success in video and film. Jennings’ clients won five different awards: Silver (The Top Awards): Vidant Health – “Hail to the…

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  • 33 Lamplighter Awards for Jennings’ Healthcare Clients

    On June 8, 2017, at its Annual Lamplighter Awards Gala held in Falmouth, MA, The New England Society for Healthcare Communications (NESHCo) honored 51 hospitals, healthcare facilities and marketing agencies for excellence in marketing, public relations and communications. During the evening, five of Jennings’ New England-based healthcare clients were recognized with multiple awards. Signature Healthcare ended the night with great success…

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  • 6 Key Ingredients for Creating a Great Video and How to Get the Most out of It

    By: Jason Stepanek, Web Content and Video Manager   Using video as a component of any marketing campaign is smart, but how do you make a great video that will generate the response you are looking for from your target audience? Here are 6 key ingredients that will make sure you produce a great video to whet your viewer’s appetite. Story: …

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  • The Role of Innovation and Technology in Healthcare Transformation

    As we continue to travel down the path of healthcare transformation, there are key individuals—healthcare leaders and innovators—whose ideas and actions are helping to shape the new look of healthcare delivery in America. Tony Slonim, MD, DrPH, is one such individual. Dr. Slonim is president and chief executive officer of Renown Health in Reno, Nevada, a not-for-profit integrated health network…

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  • Content Marketing: A Cautionary Tale

    In the world of healthcare marketing, we go through phases where certain genres of marketing, specific techniques, and strategies take on a faddish quality. Right now, two areas getting a lot of attention are content marketing and brand journalism. Social media had that same impact years ago when it first came on the scene. Within the industry, there was a…

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  • Integrating Twitter Into Your Physician Communication Strategy

    As the adoption of digital communication tools by physicians grows, an opportunity emerges for physician relations departments to enhance their communications efforts by integrating digital tools into their marketing programs targeting referring physicians. This paper looks at ways in which Twitter can be used to market to referring physicians and how this digital marketing function can be successfully undertaken by…

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  • Healthcare Marketing Through Video Production

    Creating a powerful video takes more than just technical skill. There are thousands of ways to tell a story on camera, yet buried under all of these details is a compelling message that people will care about. Jason Stepanek, Jennings’ Web Content and Video Manager, describes the process of creating thought-provoking videos that form a strong connection between your organization…

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  • Marketing Care Coordination

    As healthcare continues to evolve, so do the challenges faced by hospitals and their marketing departments. It will become increasingly important to involve marketing departments in new organizational initiatives as we move into the realm of population health management and strive to engage consumers in their own health. In the video below, Dan Dunlop shares ideas for how hospital marketing…

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  • Jennings Client Wins National Award for Digital Communications

    Chapel Hill, N.C. – December 7, 2016 – Jennings, the North Carolina-based healthcare marketing and consumer engagement firm, is pleased to announce that its client, the Practical Playbook, won a Social Networking Award of Distinction in the 2016 eHealthcare Leadership Awards competition. The winning entry was the Practical Playbook Blog. The Practical Playbook is a collaboration between the Department of…

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