Chapel Hill, NC – July 13, 2017 – Jennings, the marketing and audience engagement agency based in North Carolina, is pleased to announce that its clients won two gold Cancer Awareness Advertising Awards, a national program recognizing excellence in cancer awareness marketing and advertising. The agency’s clients accumulated 2 Gold Awards: Mary’s Health System (Waterbuy, CT) won a Gold Award…
Chapel Hill, NC – July 6, 2017 – Two of Jennings clients, Vidant Health and Outer Banks Hospital, were recently named winners in the 38th annual Telly Awards competition. The Telly Awards is a well-known annual competition that recognizes success in video and film. Jennings’ clients won five different awards: Silver (The Top Awards): Vidant Health – “Hail to the…
On June 8, 2017, at its Annual Lamplighter Awards Gala held in Falmouth, MA, The New England Society for Healthcare Communications (NESHCo) honored 51 hospitals, healthcare facilities and marketing agencies for excellence in marketing, public relations and communications. During the evening, five of Jennings’ New England-based healthcare clients were recognized with multiple awards. Signature Healthcare ended the night with great success…
By: Jason Stepanek, Web Content and Video Manager Using video as a component of any marketing campaign is smart, but how do you make a great video that will generate the response you are looking for from your target audience? Here are 6 key ingredients that will make sure you produce a great video to whet your viewer’s appetite. Story: …
As we continue to travel down the path of healthcare transformation, there are key individuals—healthcare leaders and innovators—whose ideas and actions are helping to shape the new look of healthcare delivery in America. Tony Slonim, MD, DrPH, is one such individual. Dr. Slonim is president and chief executive officer of Renown Health in Reno, Nevada, a not-for-profit integrated health network…
In the world of healthcare marketing, we go through phases where certain genres of marketing, specific techniques, and strategies take on a faddish quality. Right now, two areas getting a lot of attention are content marketing and brand journalism. Social media had that same impact years ago when it first came on the scene. Within the industry, there was a…
As the adoption of digital communication tools by physicians grows, an opportunity emerges for physician relations departments to enhance their communications efforts by integrating digital tools into their marketing programs targeting referring physicians. This paper looks at ways in which Twitter can be used to market to referring physicians and how this digital marketing function can be successfully undertaken by…
By: Jason Stepanek, Web Content and Video Manager Drones are everywhere now and used on all types of video productions. Just a few years ago you had to rent a helicopter with a very expensive camera attached to it to get the same shots now achieved by drones. Drones provide a unique angle and make a great addition to any video…
Creating a powerful video takes more than just technical skill. There are thousands of ways to tell a story on camera, yet buried under all of these details is a compelling message that people will care about. Jason Stepanek, Jennings’ Web Content and Video Manager, describes the process of creating thought-provoking videos that form a strong connection between your organization…
As healthcare continues to evolve, so do the challenges faced by hospitals and their marketing departments. It will become increasingly important to involve marketing departments in new organizational initiatives as we move into the realm of population health management and strive to engage consumers in their own health. In the video below, Dan Dunlop shares ideas for how hospital marketing…