10 Tips for Creating Engaging Videos

When you're working on a video project, you need to be in storyteller mode.  Importantly, you are not just imparting information; you are crafting a story that you hope will connect on some significant level with the specific audiences. The challenge you face is that there are any number of variables that can prevent the connection from happening: bad lighting, a…

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  • 10 Tips for the Novice Bloggers

    By: Dan Dunlop My colleague Kate Gillmer and I were in Vermont last week meeting with one of our hospital clients and a group of representatives from community organizations. Each of the individuals attending the meeting had agreed to become contributors to a new community health blog. Among other things, Kate and I were there to conduct a blogging 101 session…

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  • The Value of Return on Community in Healthcare

    From the eBook by Dan Dunlop, Principal: The notion is simple yet revolutionary: Make an investment in community and you will realize a return on your investment. At a time when many healthcare marketing pundits are emphasizing the importance of measuring and reporting Return on Investment (ROI), we believe it is time for us to embrace the concept of “Return on…

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  • Western New England Healthcare Marketing Symposium – April 8, 2016

      We are thrilled to announce that on Friday, April 8, 2016, Jennings and Market Street Research will sponsor the first ever Western New England Healthcare Marketing Symposium (WNEHMS) in North Hampton, MA. Join us at this one-day event to learn from well-known healthcare marketing leaders, including a key-note presentation by our very own Dan Dunlop! Other presenters include seasoned marketing…

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  • Jennings Appoints Dana Smith Business Development Manager

    Chapel Hill, N.C. – March 8, 2016 – Jennings, the North Carolina-based healthcare marketing and audience engagement agency, has successfully recruited Dana Smith to join its business development team. Smith, who will be based in Delray Beach, Florida, has extensive healthcare and digital marketing experience. In her new role, she will serve as a marketing ambassador for the agency, supporting…

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  • Launching a New Campaign? Don’t Forget Social Media.

    Launching A New Campaign? Don’t Forget Social Media.

    It’s no small undertaking to launch a new marketing campaign. We invest a ton of time, research, and funding to develop and package messaging that will resonate with patients. We carefully select the best channels to reach our target audiences. We adapt our ideas to fit radio, television, print, outdoor, and digital platforms. However, I notice that healthcare organizations often forget about…

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  • We Found Your Physicians, Now What?

    We Found Your Physicians, Now What?

    Over the past few months, my blog posts have focused on the many benefits of embracing Healthcare Transparency within your hospital, health system, or physician practice. In a previous article, Healthcare Transparency Can Be a Marketing Game-Changer, I explored the idea of implementing a healthcare transparency program and how doing so could have a positive impact on several areas of your organization.…

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  • 5 Social Media Trends For Healthcare Marketers in 2016

    5 Social Media Trends For Healthcare Marketers In 2016

    The world of social media changes quickly, with dozens of new platforms arriving each year and most marketers scrambling to stay on top of new features and innovations. If history is any indication, 2016 will be no different and will play host to a variety of new trends and changes in the social scene. Here are 5 social media marketing…

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  • Stepanek to Lead Jennings’ Digital Content Division, Vinegar-Based Productions

    Chapel Hill, N.C. – February 2, 2016 – Jennings, the North Carolina-based healthcare marketing and audience engagement agency, has recruited Jason Stepanek to join the firm as its Web Content/Video Manager. A film and video production veteran, Stepanek has more than 20 years of experience, with 7 years in the concentrated field of physician and healthcare marketing with video. In his…

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