Using Pinterest as a Patient Resource

For the past six months I have had the opportunity to work with Reply Ob/Gyn & Fertility. Reply works with women to understand and optimize their health in a way that respects their natural cycles, and treats reproductive issues without the use of drugs, devices or procedures that suppress a woman’s cycle. They also work with women and couples who are struggling…

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  • Community Building Versus Narcissism in Healthcare Marketing

    The marketing generated by healthcare organizations can be extremely narcissistic. Our ads, brochures, websites, and billboards all scream, “Look at us,” or, “We’re Number One.” We talk about our world-class physicians, leading-edge technology, advanced services, and amazing medicine. Even on social media platforms, we have continued pushing content about our organizations. We treat these channels as new opportunities for content…

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  • Healthcare Transparency Can Be a Marketing Game-Changer

    Press Ganey, NRC, HealthStream, PRC, Avatar.  If you are part of a hospital, health system, or medical practice, there is a very good chance that one of these names rings a very distinct bell. In fact, I’m sure you have heard conversations that begin something like “We just got our (insert previously mentioned company name here) scores and we are…

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  • Maintaining a healthy body weight is now more challenging than ever.

    Up till now, it’s been easy to blame the relentless marketing from the fast food and beverage industry for America’s obesity epidemic. After all, we are surrounded by tasty temptations that cost very little — from sugary sodas and empty calorie snacks to highly-processed packaged foods. But a new study now sheds some light on this subject. Weight gain and…

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  • Breast Cancer Awareness Is Not the Issue

    It’s Pinktober. You know what that means: breast cancer is in the spotlight. We see it on TV, in human-interest pieces on morning news shows, and on the pink gloves of our favorite football players. We see the famous pink ribbon in our favorite stores, on special-edition boxes of cereal, cosmetic palettes (some of which contain cancer-causing chemicals) and Post-it…

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  • Hospital Marketing Executive Joins Jennings

    Chapel Hill, N.C. – September 1, 2015 – Jennings, the North Carolina-based healthcare marketing and audience engagement agency, has appointed Tim Brennan to the position of Account Supervisor. A healthcare marketing veteran, Brennan is the former Public Affairs and Communications Manager at Tufts Medical Center and Floating Hospital for Children. Most recently, he worked as the Associate Director of Marketing…

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  • Jennings Employees Named to Top Healthcare Marketing Twitter List

    Jennings principal Dan Dunlop and vice president Dewey Mooring were recently named as two of the “25 Healthcare Marketing Professionals You Should Follow” on Twitter in a blog post by eVisit, a telehealth software company. Congratulations, Dan and Dewey! To check out the list, visit http://bit.ly/1JJRhcn. Follow Dan on Twitter.  Follow Dewey on Twitter.

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  • Article: The Digital Future of Physician Marketing and a New Role for Physician Liaisons

    In order to handle the growing volume of content and the addition of new digital channels, roles within the physician relations department may need to evolve or change. One new position that seems likely to develop is that of the digital physician relations content marketer: a point person within the department responsible for aggregating digital content and disseminating it across…

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  • Jennings Healthcare Clients Shine at 2015 Lamplighter Awards

    CHAPEL HILL, NC – May 29, 2015 - Last Thursday evening was a banner occasion for many of Jennings' New England clients. A crowd of nearly 300 healthcare marketers and communicators gathered at Boston's World Trade Center for the 25th Annual Lamplighter Awards Dinner, produced by the New England Society for Healthcare Communications (NESHCo). Two of Jennings’ hospital clients, Signature…

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