Jennings, the North Carolina-based healthcare marketing and audience engagement firm, is excited to announce that its clients won a total of 9 awards in the 2020 Videographer Awards Competition. The Videographer Awards is one of the oldest and most respected awards programs in the industry. Judging for the Videographer Awards is done by the Association of Marketing and Communication Professionals (AMCP). AMCP…
The HIPAA Privacy Rule establishes national standards to protect individuals' medical records and personal health information. All healthcare organizations are required by law to adhere to those national standards, yet many unknowingly put themselves at risk by placing their patients' health information in the hands of untrained, non-compliant vendors: videographers, photographers, copywriters, advertising agencies, and marketing firms. Jennings is…
Thank you for joining us for our Webinar 6 Key Ingredients for Creating a Great Video. Below is a link to the presentation and recording. Presentation PDF Feel free to contact the presenter Jason Stepanek- Web Content/Video Manager at jstepanek@jenningsco.com with any questions.
By: Jason Stepanek, Web Content and Video Manager Using video as a component of any marketing campaign is smart, but how do you make a great video that will generate the response you are looking for from your target audience? Here are 6 key ingredients that will make sure you produce a great video to whet your viewer’s appetite. Story: …
By: Jason Stepanek, Web Content and Video Manager Drones are everywhere now and used on all types of video productions. Just a few years ago you had to rent a helicopter with a very expensive camera attached to it to get the same shots now achieved by drones. Drones provide a unique angle and make a great addition to any video…
Creating a powerful video takes more than just technical skill. There are thousands of ways to tell a story on camera, yet buried under all of these details is a compelling message that people will care about. Jason Stepanek, Jennings’ Web Content and Video Manager, describes the process of creating thought-provoking videos that form a strong connection between your organization…
As healthcare continues to evolve, so do the challenges faced by hospitals and their marketing departments. It will become increasingly important to involve marketing departments in new organizational initiatives as we move into the realm of population health management and strive to engage consumers in their own health. In the video below, Dan Dunlop shares ideas for how hospital marketing…
Each year the professionals who are active in the health IT social media realm go through a nomination process on Twitter to crowdsource a list of the top influencers in this area of interest, known as the #HIT100. The 2016 list was just published and Jennings principal, Dan Dunlop, ranked #25 on the list. Dan has a well-established reputation as a thought…
On July 27, 2016, one of our principals, Dan Dunlop, will be participating in what promises to be a terrific social media workshop in Lebanon, New Hampshire - "Social Media for Branding and Crisis Communication." The workshop is being sponsored by Dartmouth-Hitchcock, PRSA Yankee Chapter, the New England Society for Healthcare Communications (NESHCo) and the New Hampshire Hospital Association (NHHA).…
Although many of us have not yet accepted it, healthcare delivery is changing around us; and the ways in which we work to improve the health of the communities we serve is undergoing a fundamental transformation. This was recently confirmed when I attended the Duke/ Durham Health Summit with several of Jennings’ clients from the Practical Playbook. The theme…