Jennings Earns HIPAA-Compliance Certification, Provides Protection and Security of Patient Private Health Information

  The HIPAA Privacy Rule establishes national standards to protect individuals' medical records and personal health information. All healthcare organizations are required by law to adhere to those national standards, yet many unknowingly put themselves at risk by placing their patients' health information in the hands of untrained, non-compliant vendors: videographers, photographers, copywriters, advertising agencies, and marketing firms. Jennings is…

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  • 6 Key Ingredients for Creating a Great Video and How to Get the Most out of It

    By: Jason Stepanek, Web Content and Video Manager   Using video as a component of any marketing campaign is smart, but how do you make a great video that will generate the response you are looking for from your target audience? Here are 6 key ingredients that will make sure you produce a great video to whet your viewer’s appetite. Story: …

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  • Healthcare Marketing Through Video Production

    Creating a powerful video takes more than just technical skill. There are thousands of ways to tell a story on camera, yet buried under all of these details is a compelling message that people will care about. Jason Stepanek, Jennings’ Web Content and Video Manager, describes the process of creating thought-provoking videos that form a strong connection between your organization…

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  • Marketing Care Coordination

    As healthcare continues to evolve, so do the challenges faced by hospitals and their marketing departments. It will become increasingly important to involve marketing departments in new organizational initiatives as we move into the realm of population health management and strive to engage consumers in their own health. In the video below, Dan Dunlop shares ideas for how hospital marketing…

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  • Dan Dunlop Ranked Among Top Influencers in Healthcare Social Media Realm

    Each year the professionals who are active in the health IT social media realm go through a nomination process on Twitter to crowdsource a list of the top influencers in this area of interest, known as the #HIT100. The 2016 list was just published and Jennings principal, Dan Dunlop, ranked #25 on the list. Dan has a well-established reputation as a thought…

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  • Join Dan Dunlop For An Amazing Social Media Workshop: July 27, 2016

    On July 27, 2016, one of our principals, Dan Dunlop, will be participating in what promises to be a terrific social media workshop in Lebanon, New Hampshire - "Social Media for Branding and Crisis Communication." The workshop is being sponsored by Dartmouth-Hitchcock, PRSA Yankee Chapter, the New England Society for Healthcare Communications (NESHCo) and the New Hampshire Hospital Association (NHHA).…

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  • Collaborating for Community Health

      Although many of us have not yet accepted it, healthcare delivery is changing around us; and the ways in which we work to improve the health of the communities we serve is undergoing a fundamental transformation. This was recently confirmed when I attended the Duke/ Durham Health Summit with several of Jennings’ clients from the Practical Playbook. The theme…

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  • Why Internal Security Measures Are Essential in Healthcare

      Last year, I received a letter in the mail from my insurance provider stating, “Anthem was the target of a very sophisticated external cyber attack. These attackers gained unauthorized access to Anthem’s IT system and have obtained personal information from our current and former members such as their names, birthdays, medical IDs/social security numbers, street addresses, email addresses and…

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