With the Federal Aviation Administration loosening rules on the use of portable devices during airplane flights, passengers can expect to see more digital ads in the future. Through a new partnership, Clear Channel Airports (CCA) and SmartTray International are joining forces to introduce new models of seat-back trays that will be optimized for mobile media. CCA and SmartTray are coming…
Do you monitor your website and social media sites to track which content is most popular with your users? If not, how would you know which content your patients find most useful? How do you know what kind of content you should produce in the future? It’s common for hospitals to use their social media channels to share health information.…
Big Data has been playing a large role in online, social and mobile marketing for some time now. It is now beginning to alter how television is planned and bought. The shift is happening due to the unprecedented amount of data available about TV audiences. According to Dave Morgan, founder of Simulmedia, there are two trends that will have an…
Signature Healthcare and Floating Hospital for Children at Tufts Medical Center in Boston, recently tackled the task of explaining an unfamiliar concept to consumers with an integrated campaign marketing its pediatric hospitalists. The campaign not only defined what a “hospitalist” is – in a fun, creative way, it communicated the hospitalists’ role in the treatment of children. The campaign consisted…
Last week I took a family member to see a doctor. At one point the doctor asked, “Do you have good insurance?” to which I replied, “Well, I don’t know what you call good insurance. Why do you ask?” The doctor was about to prescribe a drug that would cost $500 without insurance, and probably slightly less if the insurance…
I heard a story on NPR recently connecting the "Myth of Sisyphus" with some research by a team of Duke professors showing that people pick boring jobs over stimulating ones intentionally if they focus on pay and perceive that the more appealing job won’t compensate them enough for the effort it demands. Are we doomed to come in and repeat…
CHAPEL HILL, NC - November 19, 2013 - Jennings, the North Carolina-based healthcare marketing agency, announced today the launch of Physicians In Focus, a new business unit that specializes in the production of high quality physician videos. Physicians in Focus will be dedicated to the development of engaging physician marketing programs and online video content that meet the expectations of…
CHAPEL HILL, NC - November 11, 2013 - Dewey Mooring and Bruce Wlach of Jennings, the North Carolina-based healthcare marketing agency, will be featured speakers at the November Community Transformation Grant (CTG) Project Meeting. The event will be held on November 14th in Chapel Hill, North Carolina. The Community Transformation Grant (CTG) Project, funded by the Centers for Disease Control…
CHAPEL HILL, NC - October 18, 2013 - Jennings, the North Carolina-based healthcare marketing agency, is pleased to announce the appointment of Rob Frasketi to the position of senior art director. With more than 15 years of experience in the advertising industry, Frasketi will lend his expertise in the development of print and digital campaigns for several of the agency’s…
CHAPEL HILL, NC - October 17, 2013 - Mike Allen, creative director at Jennings, the North Carolina-based healthcare marketing agency, was recently named the District Three Programs Chair of the American Advertising Federation (AAF) for 2013-2014. In this position, Allen will serve as a liaison between the leadership of District Three and the Programs Chairs of all the AAF clubs…