Chapel Hill, NC - October 7, 2013 - Jennings, the North Carolina–based healthcare marketing agency, is pleased to announce the appointment of Tammy Atkins as senior account executive. In this position, Atkins will help to manage several of the agency’s top healthcare accounts. “Tammy’s positive outlook and extensive experience in marketing and communications make her a wonderful addition to the…
We hear all this talk about accountable care and health systems taking care of the whole community in attempts to keep people well instead of just treating them when they’re sick. Yet, most health system's advertising I see is still selling traditional service lines to the community. Intermountain Health, a national leader in the shared accountability movement, launched a live…
I’ve always been really interested in reading about accounts of bizarre mental illnesses and amazing mental abilities like the ones Oliver Sacks writes about in books such as “The Man Who Mistook His Wife For A Hat,” “The Mind’s Eye.” I just read a fascinating story in the Sept. 16th New Yorker Magazine called “Unreality Star” about a young man…
CHAPEL HILL, NC - September 27, 2013 - Dan Dunlop, Principal of Jennings, the North Carolina-based healthcare marketing agency, will present at the Strategic Marketing and Communications (SMAC) Forum of the Children’s Hospital Association. This year’s forum will be held in Chicago, IL. on Wednesday, October 2. On Wednesday, October 2 at 2:45 p.m., Dunlop will lead a presentation entitled…
At Jennings, we know that one of the most effective ways to introduce patients to physicians is through the use of video. Click here to check out Dan's blog, where he shares our newest batch of physician videos for Signature Healthcare.
CHAPEL HILL, NC - September 19, 2013 - Dan Dunlop, Principal of Jennings, the North Carolina-based healthcare marketing agency, will present at the Society for Healthcare Strategy and Market Development (SHSMD) Connections Conference. This year’s conference will be held in Chicago, IL. from Sunday, September 29 to Wednesday, October 2. On Sunday, Sept. 29 at 9:00 a.m., Dunlop will lead…
In January of 2013 Twitter unveiled its six-second video streaming app to the general public called Vine. Response was overwhelming and by April, Vine was the most downloaded app in the Apple store. Today the number of users has exploded into the tens of millions. To give you an example as to how big Vine is becoming, five tweets per…
It’s fascinating to watch all the changes taking place in healthcare as states grapple with President Obama’s Affordable Care Act. New healthcare delivery models and seemingly odd partnerships pop up every day. Care coordinators are going into homes to help manage the health of a patient. Parents are taking their children to a drugstore chain for a strep diagnosis because…
Have you ever heard of direct primary care (also known as "concierge medicine")? Click here to check out Dan's blog post about the care model where patients pay a monthly membership fee.
https://www.youtube.com/watch?v=g_YZ_PtMkw0
I'm a huge fan of ANY sort of advertising and marketing effort that 1) teaches you something you didn't know - something useful; and 2) makes you think about a topic in a new way. This award-winning ThaiHealth video via Ogilvy stopped me in my tracks. Most adults know that smoking is very harmful, but when you present it this…