Signature Healthcare Mommy Blog Reaches Major Milestone

It is a known fact that women are most often the healthcare decision makers for the family. They are usually the ones who take the initiative to make sure her hubby and the kids receive their annual physicals and other preventive care in order to keep the family healthy. That’s why hospital marketers specifically target women, or most specifically, moms,…

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  • Video Post: Marketing Must Participate In Patient Safety Solutions

    Patient safety is an important issue for every healthcare organization. Yet, remarkably, professional marketers are rarely involved in the process of developing communications programs to support patient safety initiatives. In this video, Dan Dunlop discusses why healthcare marketers should be engaged in these conversations and solutions. For the past several months, the Jennings team has been working with Signature Healthcare to develop…

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  • Making Your Healthcare Transparency Program a Success

    In my previous blog post, Healthcare Transparency Can Be a Marketing Game-Changer; we explored the idea of implementing a healthcare transparency program. If you recall, the idea is to leverage your CAHPS or other physician survey data as a way to improve your physician’s online reputation, positively impact SEO, elevate your brand, and continue down the road to real, measurable…

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  • Breakthrough Innovation in Surgical Robotics!

    By: Dan Dunlop Consider this surgical robotics ad for Venti Medical Center a cautionary tale; it goes to the extreme to demonstrate the banality of many hospital ad campaigns promoting leading edge technology. When I see ads touting new technology I always try to imagine the consumer looking at the ad with a big thought bubble over her head asking…

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  • Popular Ride-Sharing App Tries to Out Smart the Flu

    This week, as I was searching for new social media content, I came across an article on Boston Magazine’s website that sparked my interest. Uber, the popular ride-sharing app, was going to be offering flu shots. I finished the article, wrote some Tweets and didn’t give it any more thought. Later that day, I went on my iPhone to check…

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  • How to Manage Negative Posts on Your Social Media Channels

    As healthcare or hospital marketers, we use social media in a variety of ways, such as promoting the services a hospital offers, highlighting its use of advanced technologies, supporting or praising staff, creating social engagement and touting accolades or accreditations. Social media platforms are powerful communications tools, and they have become essential elements within hospital marketing campaigns and daily operations.  They…

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  • Patient Safety is now top-of-mind with everyone in a Massachusetts hospital.

    Since patient safety was first brought to light in the 1990s, studies have shown a staggering number of patients have been harmed by preventable medical errors. These errors range from patient falls and medication errors, to data entry errors and hospital-acquired infections, to name a few. It is estimated that preventable medical errors lead to more than 200,000 US hospital…

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  • Using Pinterest as a Patient Resource

    For the past six months I have had the opportunity to work with Reply Ob/Gyn & Fertility. Reply works with women to understand and optimize their health in a way that respects their natural cycles, and treats reproductive issues without the use of drugs, devices or procedures that suppress a woman’s cycle. They also work with women and couples who are struggling…

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  • Healthcare Transparency Can Be a Marketing Game-Changer

    Press Ganey, NRC, HealthStream, PRC, Avatar.  If you are part of a hospital, health system, or medical practice, there is a very good chance that one of these names rings a very distinct bell. In fact, I’m sure you have heard conversations that begin something like “We just got our (insert previously mentioned company name here) scores and we are…

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  • Maintaining a healthy body weight is now more challenging than ever.

    Up till now, it’s been easy to blame the relentless marketing from the fast food and beverage industry for America’s obesity epidemic. After all, we are surrounded by tasty temptations that cost very little — from sugary sodas and empty calorie snacks to highly-processed packaged foods. But a new study now sheds some light on this subject. Weight gain and…

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