During one of the morning news shows, I saw a story about an innovative new use for a drone — one that could potentially save lives in the not so distant future. For his master’s degree project, a Dutch graduate student named Alec Momont has designed what’s being called an “ambulance drone.” A little background: Out of the 400,000 heart…
Content! It's everywhere and it can be overwhelming. As we start the new year, let's resolve to evolve our marketing content by cutting through the clutter and better engaging our audiences. How? Let's take the ever-popular New Year's Resolution that occurs right before or just after the magical stroke of midnight for our inspiration! Shorten It Up Losing weight is always a very popular resolution, so…
It’s a decision many baby boomers are now dealing with. It certainly is something that several of us at Jennings are asking ourselves. A few of us have watched our parents age and deal with these issues, and want to do whatever we can to be prepared for whatever old age brings us. With that in mind, I thought I’d…
I love beer! Let me guess, you did not expect the conversation to start this way, did you? You were simply thinking about the benefits of online patient communities and why community building is the future of healthcare marketing. Stay with me for just a moment, we will get there. I'm going to begin with a stark admission; I am…
Online search is a critical component in the physician selection process and nurturing a human connection with those physicians, matters more than ever in the digital space. A recent Pew Internet study shows that about 80% of patients who are diagnosed with an illness go on the web to find information about their condition. Another 44% of patients are researching their…
At Jennings, our focus is on developing communication that makes the world a healthier place to live. Often, good health begins with each of us and the decisions we make. Are we taking accountability for our own health and doing the things we need to stay healthy? That's what led me to think about the flu vaccine. Did you know…
Last week the National Institute for Health Care Reform released a research brief, “Reference Pricing: A Small Piece of Health Care Price and Quality Puzzle”. In the report, the NIHCR reported that reference pricing (or more commonly capping) does offer some “modest” savings among shoppable procedures. The study looked at the California Public Employees’ Retirement System (CaliPERS) efforts to limit…
One of the things that I love about my job is that I get to work on some pretty cool projects. Last week, I got to do just that when Dan Dunlop and I helped Signature Healthcare live-tweet a transradial cardiac catheterization. The event itself only lasted for about an hour, but it took a ton of preparation to ensure…
What have all these pink power products and promotions done for those folks living with and at risk of breast cancer? Years ago, the awareness efforts were about empowering women to make educated health choices while providing them with accurate information. The higher goal was to find a cure for breast cancer, reduce incidence and save lives. But now…
Today’s patients are more aware and engaged than ever with their own health. And it goes beyond just looking up symptoms on WebMD. This new “connected patient” is increasingly turning to listservs, Facebook groups, Twitter chats, and other communities to find support, end isolation and meet an information void not being filled by static hospital websites. In his article, The…