Why Physician Search Matters for your Hospital

Over the past decade, hospitals have doubled the amount they spend on marketing and communications. A massive population of aging baby-boomers along with a significant healthcare reform designed to create millions of newly insured patients, has fueled much of this growth. In 2009, hospital marketing budgets ranged from an average of $1.3 million for independent hospitals to $5.8 million for…

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  • Looking for New Patients? Check out This “Welcome to the Neighborhood” Package

    A few months ago I moved to a new neighborhood. Usually, when people move, it signals a search for new service providers– a new dry cleaner, a new morning coffee stop, and yes, even a new physician. One of our local health system seems to understand this, because they recently sent me a welcome package in the mail.  I’m not one…

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  • Low-cost, limited-choice plans leave consumers satisfied

    Bob Herman reported this week on Modern Healthcare’s business blog that a new study from researchers at Georgetown University’s Health Policy Institute is out.   They studied narrow-network plans sold in six states’ individual-market exchanges for the Robert Wood Johnson Foundation. Herman’s article is available here. After the first six months, those exchanges are reporting very few complaints from consumers who…

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  • Is it a “senior moment” or something more serious, like dementia?

    For those of us baby boomers that are beginning to wonder if our forgetfulness could be a sign of a bigger problem, take this to heart from a Harvard Health Publications article titled "Is It Forgetfulness or Dementia? “ A certain increase in forgetfulness seems to be a normal byproduct of aging and is perhaps a result of changes in…

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  • Your Physicians Really ARE Like Rock Stars!

      While working on a white paper about hospital and physician marketing, this analogy popped into my head. Now, I’m not trying to play to anyone’s ego here, but this comparison really does lend some insight to positioning your facility in a competitive market. Especially when it comes to searching for a physician. As a resident of Raleigh, North Carolina, there…

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  • ALS Ice Bucket Challenge

    Have you noticed an influx of videos showing your friends dumping buckets of ice water over their heads? No, your friends haven’t lost their minds – they’re participating  in the Ice Bucket Challenge, a national effort to raise awareness and funding for Amyotrophic lateral sclerosis, often referred to as ALS or "Lou Gehrig's Disease.” The Ice Bucket Challenge was started…

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  • How Online Communities Are Transforming Patient Communication

    Here at Jennings we view our interns as equal members of the team. In addition to learning (and teaching us!) about social media, they learn about the trends in the healthcare industry and how to best communicate with various audiences. From time to time, we'll feature guest blog posts by Jennings interns who will write about the areas of healthcare marketing and communication…

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  • Painkiller prescription rates higher in southern US

    The Centers for Disease Control and Prevention released a new study on opioid painkiller prescription rates last Tuesday. The study looked at prescriptions per 100 residents throughout the U.S. Southern States. 7 of 12 states with the highest prescription rates were found in the South. Alabama had the highest prescription rates in the nation. North Carolina, Tennessee, South Carolina, Mississippi, Louisiana…

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  • Filming Patient Stories

    Interviews can easily feel a bit stiff. The addition of a camera can spark nerves in even the most experienced interviewee. That’s why it’s so important to have a relaxed setting and an experienced interviewer. The right combination can transform a list of questions into a conversation. Head over to the Healthcare Marketer, where Dan Dunlop shares several tips for…

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