NESHCo 2014 ePatient Panel

Does your healthcare organization welcome patient feedback? Healthcare in general has failed to recognize the value and importance of the patient’s perspective. Head over Dan’s blog, The Healthcare Marketer, for suggestions on how healthcare marketers can use online communities to create environments where patients are encouraged share their thoughts: http://bit.ly/1sToKHA.

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  • Jennings Principal to Judge 2014 Web Health Awards

    CHAPEL HILL, NC - May 7, 2014 - Dan Dunlop, principal of Jennings, the North Carolina-based healthcare marketing agency, has been chosen for the fourth year in a row to judge the Web Health Awards. The 2014 Web Health Awards recognize high-quality digital health resources for consumers and health professionals. Dunlop joins a panel of health technology professionals judging entries…

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  • Jennings President to Moderate Panel on Connecting with Patients Online

    CHAPEL HILL, NC - April 30, 2014 - Dan Dunlop, president and CEO of Jennings, the healthcare marketing and consumer engagement agency, will present at the New England Society for Healthcare Communications (NESHCo)'s Spring Conference. This year's conference will be held in Groton, Connecticut from Wednesday, May 14 to Friday, May 16. Dunlop will moderate the "Connected Patient Panel: Exploring…

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  • Jennings President to Speak at New England MGMA Conference

    CHAPEL HILL, NC - April, 24, 2014 - Dan Dunlop, president and CEO of Jennings, the healthcare marketing and audience engagement agency, will present at the New England MGMA Regional Conference. This year's conference will be held in Newport, Rhode Island from Wednesday, May 7 through Friday, May 9. Dunlop will present "A New Vision of Healthcare Marketing as Community…

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  • Health 2.0

    Health 2.0 is an organization that acts as a catalyst for change in healthcare. Last week, I attended a Health 2.0 event here in North Carolina, hosted by our local chapter of the organization, Health 2.0 NC Triangle. At the event, "Community Madness – What is Connected Care?" we listened to three short presentations by local healthcare leaders:  

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  • Jennings President to Speak at Healthcare Marketing Strategies Summit

    CHAPEL HILL, NC - April, 17, 2014 - Dan Dunlop, president and CEO of Jennings, the healthcare marketing and consumer engagement agency, will present at the 19th Annual National Healthcare Marketing Strategies Summit. This year's conference will be held in Orlando, Fla. from Wednesday, April 30 through Friday, May 2. "The Summit is a great opportunity for healthcare communicators to share…

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  • Men are From Mars, Women are From Facebook

    Before you create social media content, it’s important to know who your audience is and how they use social media. If you want your audience to fully engage with your content, you need to know which content piques their interest and how they prefer to view it. Perhaps unsurprisingly, men and women use social media differently. Head over to Dan’s…

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  • “I’m just a believer that things will get better”

    https://www.youtube.com/watch?v=v4Zp8iFBh5M

    I think the battle for marketshare among healthcare providers has led to more acceptance and adoption of mainstream marketing tactics. The healthcare industry has lagged behind in its use of social media, but many healthcare systems, physician groups, pharmaceutical companies, etc. are hopping on the bandwagon. It’s fun to watch all the creative ways healthcare providers are promoting their service…

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