Apps: The Black Bag of New Tools for Physicians

I counted the apps on my iPhone today. I have about 113, including all the ones my kids have downloaded without asking me. They’re everywhere. Weather apps. Dieting apps. Sports apps. Travel apps. It’s a bit overwhelming. But apps are also helping a new generation of clinicians and nurses improve patient care. And they’re creating a generational divide between these…

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  • Hey, Millennials, Get your Health Insurance

    http://www.funnyordie.com/videos/18e820ec3f/between-two-ferns-with-zach-galifianakis-president-barack-obama

    I watched one of many college basketball games this week with my family. A spot for healthcare.gov came on with Lebron James pushing signup for health insurance through the Health Insurance Marketplace. My daughter asked why he was asking people to signup? I had heard, via NPR, that enrollment among 18-34 year olds was low, and the government was trying…

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  • Meet the Jennings Team at Upcoming Healthcare Marketing Conferences!

    Healthcare marketing conference season is about to kick in, and the Jennings team will be out on the road, presenting at several upcoming events. Be sure to catch the presentations - and stop by and say hi. Here’s our schedule: Dan Dunlop Presenter, “Tuning In: Why Online Video is a Must for the Modern Academic Medical Center,” AAMC GIA Professional…

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  • What Does it Take to Tell a Great Story?

    https://www.youtube.com/watch?v=KxDwieKpawg

    Sometimes in healthcare advertising it can be easy to get bogged down in statistics. Healthcare is full of science and numbers, so it can be tempting to make them the focus of your message. Numbers and rankings are certainly important, they can’t be the only content in your message. People don’t form emotional connections with a logical arguments and statistics.…

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  • Jennings Presents at 2014 Association of American Medical Colleges Conference

    CHAPEL HILL, NC - March 18, 2014 - Dan Dunlop, principal of Jennings, the North Carolina-based healthcare marketing agency, will present at the Association of American Medical Colleges (AAMC) Group on Institutional Advancement’s (GIA) National Professional Development Conference. This year’s conference will be held in Salt Lake City, Utah from Wednesday, March 26 through Saturday, March 29. Dunlop will present…

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  • Marketing… Come Rain, Sleet, Snow, or Hail

    St. Luke’s University Health Networks in Pennsylvania took advantage of the recent bad weather on the east coast and turned lemons into lemonade. With all the recent interest in the weather in the Northeast, the health system seized the opportunity. The health system partnered with local news station, WFMZ, to create a free weather app. Ken Szydlow, St. Luke’s Vice…

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  • Living Wills – And Dying – In La Crosse, Wisconsin

    Driving in to work this week, I was listening to WUNC (our NPR affiliate) and I heard a very interesting story. It’s all about how a pioneering living will program called Respecting Choices is leading the way in the entire country when it comes to end-of-life planning. The program costs Gunderson Lutheran Hospital millions of dollars a year – money…

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  • Moving from Healthcare Marketing to Community Building

    Last week, Dan conducted a webinar on the importance of building online communities for the New England Society for Healthcare Communications (NESHCo). Head over to his blog for a closer look at why healthcare needs to move from marketing to online community building. http://thehealthcaremarketer.wordpress.com/2014/03/03/from-healthcare-marketing-to-community-building/

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