This is an opinion piece written by one of our principals, Dan Dunlop, in June 2020. In his writing, Dan echoes the sentiment of Dr. Martin Luther King, Jr. who famously stated that "of all the forms of inequality, injustice in health care is the most shocking and inhumane." Below is an excerpt from Dan's article. Feel free to click…
During the pandemic, provider organizations have done a great job communicating with their communities about the need for people to stay home and stay safe. Unfortunately, the public has come to believe that hospitals and medical facilities are no longer safe places. Over the last 30 days, as consumers have begun to take this pandemic more seriously, national research has…
Right now, our hospitals and health systems are facing far more than a public health crisis; they are facing a financial crisis that could threaten their very survival. It is estimated that most hospitals and health systems will lose at least 25% of their projected annual revenue as a result of the pandemic. How will these organizations recover and how…
Wondering which tactics and tools are worth prioritizing this year—and what fads are fading? Consider these insights, predictions, and suggestions from industry experts including Jennings' principal, Dan Dunlop. Emotional storytelling, compelling content and attention-grabbing campaigns can help organizations thrive and drive more profitability, but it’s no easy task. How can you succeed in a fiercely competitive, volatile industry that’s fraught…
It’s hard to imagine that a renowned surgeon or C-suite executive has insecurities, but when it comes to being in front of a video camera—or any type of media—people are people. And some are just not comfortable in that environment. We spoke with Dan Dunlop, principal of Jennings Healthcare Marketing in Chapel Hill, North Carolina, who has conducted more than…
In January 2017, Jennings was approached by Renown Health in Reno, Nevada about developing a marketing program that would help grow the organization’s visibility and stature both regionally and nationally. Renown was particularly interested in reaching leaders and influentials within the healthcare industry as well as government and political leaders in Nevada. To address these objectives, Jennings recommended the development…
A 2011 survey conducted by the Robert Wood Johnson Foundation (RWJF) found that 85 percent of physicians believe unmet social needs lead to worse health for all Americans. Yet only 20 percent of physicians feel confident or very confident in their ability to address social determinants of health that impact their patients' health and well-being. in this article, Dan Dunlop,…
Lawrence General Hospital is a regional healthcare system based in Lawrence, Massachusetts. In general, suburban consumers were not comfortable traveling to Lawrence because of the city’s reputation as a high crime area. Both the hospital and the city had gone through a period of transformation over the five years prior to engaging Jennings. It was the belief of the marketing…
In a hospital setting, changing employee routines and behaviors can save lives — but the change may call for altering the entire institutional culture. A memo to staff likely won’t work. What will? Signature Healthcare discovered some of the answers, involving an internal advertising campaign that began in 2015 and is still running. Today, Signature Healthcare is considered to be…
The much-maligned focus group has undergone a facelift. The Internet and the emergence of user-engagement platforms have allowed for the re-imagining of qualitative market research. As a direct result, newer iterations of the focus group now include the online focus group and the asynchronous, bulletin board-style virtual focus group. This article begins with a review of the broad category of…