CHAPEL HILL, NC – March 30, 2010 – Dan Dunlop, president and CEO of Jennings, the Chapel Hill marketing and advertising firm, will speak in April at the Fifteenth National Forum on Customer Base Marketing Strategies in Atlanta, Georgia.
“From my perspective,” says Dunlop, “The Forum conference is one of the two leading national events for health care marketers. I’ve been a speaker at the last two CBM conferences and have thoroughly enjoyed the experience.”
The Forum, held April 14 through16 at the InterContinental Buckhead, is designed for executives from hospitals, academic medical centers, health care systems and medical group practices. It provides an opportunity for executives to learn about effective strategies and tactics from leading health care organizations.
On Thursday, April 15 at 2 p.m., Dunlop will give his speech on “Marketing Niche Products, Affiliations and Strategic Partnerships.” In delivering the presentation, he will partner with Tim Brennan, public affairs and communications manager at Tufts Medical Center.
Dunlop and Brennan’s speech will elaborate on the marketing strategies that have been developed to support Tufts’ pediatric partnerships with community hospitals in the suburbs of Boston. They will outline their echo branding strategy and review two niche campaigns, both of which integrate elements of consumer, internal and physician marketing.
“With the prevalence of strategic partnerships between institutions, our hope is that this presentation will be both timely and relevant,” says Dunlop.
For more information on the Fifteenth National Forum, please visit www.healthcarestrategy.com .