Doing the Dance: A Lesson In Audience Engagement

In healthcare marketing, credible content is paramount, but it’s equally important for marketers to identify and create opportunities to increase engagement. And that happens when hospitals and other providers deliver relevant, accessible content that connects with the audience. At Lexington Medical Center in Columbia, SC, their Pink Glove Dance promotion not only provided compelling content, it successfully engaged the entire state of South Carolina on its way to winning the national Pink Glove competition – two years in a row. Find out how.


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Hi. We’re Jennings. We’re in Durham, North Carolina and we live and breathe healthcare marketing.

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