I recently read an article on The Huffington Post on how brands are thinking about the connection between content and social media. Whether you’re a packaged good manufacturer, a service industry or a healthcare system, you should approach the creation of content like an editorial department does. It’s all about connecting content with the right conversations at the right time.
By: Jason Stepanek, Web Content and Video Manager
Drones are everywhere now and used on all types of video productions. Just a few years ago you had to rent a helicopter with a very expensive camera attached to it to get the same shots now achieved by drones. Drones provide a unique angle and make a great addition to any video shoot at a fraction of the cost.
If you plan on using a drone for your company video, it’s required by law to make sure the drone operator is FAA licensed and has aerial insurance. If they are not properly licensed, you could face fines or penalties up to $5,000. Plus, a professional drone operator knows the limitations of restricted airspace and makes sure that a safe flight is conducted.
Once you have all the safety measures and certifications in place, using a drone for your video can be a lot of fun. Just make sure you’re putting safety first and then go out there and make some movie magic.