Dunlop Appointed to Digital Engagement Task Force of the Society for Healthcare Strategy & Market Development

Chapel Hill, N.C., March 19, 2015 – Dan Dunlop, Jennings Principal, has been appointed to the 2015 Digital Engagement Task Force of the American Hospital Association’s Society for Healthcare Strategy & Market Development (SHSMD). This task force studies the emerging world of digital communications, including Internet communications, social media, and mobile and their applications in healthcare, and will help to develop resources to advance members’ knowledge in these areas. In addition, this task force provides ad-hoc guidance to SHSMD staff on digital engagement with the organization’s members and works closely with SHSMD’s interactive marketing specialist.

This is Dunlop’s second year serving in a volunteer leadership capacity with SHSMD. He previously served on the 2014 Digital Engagement Task Force. He has been active as a volunteer with SHSMD for many years, leading panel discussions, presenting at the organization’s annual conference, and hosting roundtable discussions.