The day of “one size fits all” marketing solutions is over. Today, many healthcare organizations are realizing that a new set of customized tools such as social media platforms (Twitter, Facebook, Pinterest, and more) are perfect vehicles for effective segmentation or “niche” marketing. These platforms give you the ability to speak directly to niche audiences (communities of shared interest such as cancer patients, bariatric patients, etc.) in compelling, meaningful ways. Learn how to harness the power of these social media tools and read how various healthcare organizations have put them to good use.