CHAPEL HILL, NC – February 1, 2011 – Family Health Network is excited to announce it has selected a leading healthcare marketing firm as their new agency of record. Jennings, a North Carolina-based branding and advertising agency with a specialty in healthcare marketing, will be supporting Family Health Network with public relations and social media marketing initiatives to build awareness for its innovative online program “Connected for Lifesm.”
Dan Dunlop, Jennings President and CEO, will be leading the public relations and social media marketing efforts for Family Health Network. An avid healthcare marketer, strategist, author, and blogger, Dunlop has two decades of experience in the field. He has contributed articles to Healthcare Marketing Report, Healthcare Strategy Alert, Healthcare Marketing Advisor, Marketing Health Services, and the Joint Commission Journal on Quality and Patient Safety. Additionally, Dunlop is a frequently featured speaker at national and regional conferences, sharing his expertise with other healthcare communicators.
“In comparison to other agencies that we interviewed, Jennings had the most impressive portfolio and experience when it came to marketing in the healthcare field – which is exactly what we’re looking for,” said Harry Bailes, President of Family Health Network. “We’re especially excited to be working with Dan and having the opportunity to tap into his knowledge of the industry. Jennings will be an invaluable resource for us in bringing ‘Connected for Lifesm’ to our target audiences.”
For more information on Family Health Network and their “Connected for Lifesm” online program please visit www.familyhealthnetwork.com.
About Family Health Network
Family Health Network’s Connected for Lifesm online program breaks down longstanding barriers to technology use by seniors and enables communication with friends, family members, caregivers and healthcare professionals. Seniors using the technology have found the program to be empowering, opening up new worlds and giving them unprecedented access to their circle of care, their church, their community, and the world.
Connected for Lifesm allows family members and health care professionals to remotely monitor, record, and track a senior’s health status and medications on a daily basis. By providing real-time information sharing with caregivers and healthcare providers, this low cost program allows seniors to maintain their independence, brings families together, relieves stress of caregivers, lowers the cost of care, and improves quality of life. Family Health Network’s Connected for Lifesm holds the promise to be the centerpiece of a next generation of care for our rapidly aging society.