Wondering which tactics and tools are worth prioritizing this year—and what fads are fading? Consider these insights, predictions, and suggestions from industry experts including Jennings’ principal, Dan Dunlop.
Emotional storytelling, compelling content and attention-grabbing campaigns can help organizations thrive and drive more profitability, but it’s no easy task. How can you succeed in a fiercely competitive, volatile industry that’s fraught with consumer mistrust?
There’s no one-click fix to cure your marketing ills, but savvy practitioners can skip ahead of competitors by prioritizing crucial trends and techniques.