Marketing Insights Report: Helping Consumers Set Aside Their Fear of Medical Facilities

During the pandemic, provider organizations have done a great job communicating with their communities about the need for people to stay home and stay safe. Unfortunately, the public has come to believe that hospitals and medical facilities are no longer safe places. Over the last 30 days, as consumers have begun to take this pandemic more seriously, national research has shown that Americans’ concern about visiting a healthcare facility has grown significantly.

As a result of the pandemic, people are currently avoiding visiting medical facilities and, in many cases, are delaying necessary care. They are putting themselves at risk; and, when they do opt to visit the emergency room, their health has significantly declined. According to numerous national reports, there has been a striking decrease in patients visiting emergency rooms for serious non-COVID-19 issues, such as heart attack and stroke, during the pandemic.