Hey, Millennials, Get your Health Insurance

http://www.funnyordie.com/videos/18e820ec3f/between-two-ferns-with-zach-galifianakis-president-barack-obama

I watched one of many college basketball games this week with my family. A spot for healthcare.gov came on with Lebron James pushing signup for health insurance through the Health Insurance Marketplace. My daughter asked why he was asking people to signup?

I had heard, via NPR, that enrollment among 18-34 year olds was low, and the government was trying to increase those numbers. So, while my daughter isn’t the target audience, I thought it astute that she was asking why a sports figure was promoting health insurance. I went through a series of questions with her: who did she think was watching the game? Did she think people watching basketball would know who Lebron James was and would they identify with him, or maybe even admire him? While I have not seen similar ads with Magic Johnson or Alonzo Mourning, I had heard they existed. There are also TV spots with not-so-famous, young Americans, like LaNika.

Personally, I think it’s brilliant how The White House has chosen to promote the Health Insurance Marketplace to the younger demographic. With the March 31st deadline looming, the push is important. I heard that President Obama’s appearance on Between Two Ferns, with host Zack Galifianakis, was a hit among millennials; not so much among those 65+. Since they aren’t the target, I wonder if The White House really cares.

Check out all the TV spots I mentioned below, plus the Zack Galifianakis interview.

Lebron James — https://www.youtube.com/watch?v=Irkdx5iB0S0

Magic Johnson —  https://www.youtube.com/watch?v=yXGB8zLeHRs

Alonzo Mourning — https://www.youtube.com/watch?v=RXR5XcjLlck

LaNika — https://www.youtube.com/watch?v=SOSiEqPWlK8

Between Two Ferns — http://www.funnyordie.com/videos/18e820ec3f/between-two-ferns-with-zach-galifianakis-president-barack-obama

Jennings

Hi. We’re Jennings. We’re in Durham, North Carolina and we live and breathe healthcare marketing.

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