CHAPEL HILL, NC – April 13, 2010 – Dan Dunlop, president and CEO of Jennings, will deliver a series of webinars from April 21 through June 8, 2010. The series has been developed in partnership with the Nebraska Hospital Association to address several of the leading trends facing health care marketers today.
Dunlop will speak to prevailing issues including patient safety, sustainability, consumer engagement and social media, and how each impacts the practice of health care marketing. Each webinar has been developed to deliver a wealth of practical information that participants can begin implementing immediately.
“This series is about real world marketing for professionals in the trenches,” says Dunlop. “We’ll cover vital information that health care marketers can use to advance their organization’s marketing.”
The first webinar in the series will air April 21 at 1:30 p.m. Central Time. Dunlop, joined by Stephanie Guidetti, RN, MetroWest Medical Center director of marketing, will address consumer engagement and niche marketing campaigns. The webinar will focus on the recent partnership between MetroWest and Tufts Medical Center, and their successful collaborative marketing and integrated niche advertising campaign.
The second webinar will be hosted on April 27 at 10 a.m. Central Time. Focusing on demystifying social media in health care, Dunlop’s presentation will develop the rationale for why hospitals and medical centers should be involved in social media. It will cover social media outlets including: Facebook, Twitter, Ning, WordPress, Blogger, YouTube, and ICYou video.
Dunlop will deliver the third webinar in the series on May 12 at 1:30 p.m. Central Time. His webinar “Green Marketing & the Healthy Hospital Movement in Health Care” will feature Lexington Medical Center Director of Marketing and Advertising, Mark Shelley. Dunlop and Shelley will examine strategies for taking the lead in the “Healthy Hospital Movement” and for developing the connection between patient safety, workplace safety and environmental stewardship.
The May 25, 1:30 p.m. Central Time webinar will address marketing patient safety and hand hygiene. Dunlop and Tufts Medical Center Chief Medical Officer, David Fairchild, MD, MPH, will provide examples of marketing effectively within the walls of the busy medical center. They will share measurable improvements in hand hygiene compliance and offer suggestions for breaking through the clutter.
The final webinar, to be hosted June 8 at 10 a.m. Central Time, will focus on helping healthcare marketers promote their marketing and public relations efforts to stakeholders inside and outside of their organization. Dunlop will address specific techniques for leveraging a campaign after its creation and launch. He will offer suggestions for elevating the stature of the hospital marketing department including presenting at conferences, seeking reviews by healthcare publications, entering in award competitions and launching campaigns internally.