CHAPEL HILL, NC – April 26, 2012 – Dan Dunlop, president and CEO of Jennings, the Chapel Hill marketing and advertising firm, will be presenting at the Seventeenth National Healthcare Marketing Strategies Summit. The summit will be held in Orlando, Florida from Sunday, April 29 to Tuesday, May 1.
“I’ve been a speaker at several conferences produced by the Forum for Healthcare Strategists and I have always enjoyed the experience,” said Dunlop. “I’m really looking forward to attending this year and seeing how other healthcare marketers are innovating within their organizations.”
On Monday, April 30 at 9:45 a.m. Dunlop will be presenting a session in the conference’s physician strategies track entitled, “Integrating New Media into Physician Marketing.” Sharing the podium with Dunlop will be Lyle Green, Associate Vice President of Physician Relations at the University of Texas M.D. Anderson Cancer Center, and Jill Lawlor, Vice President of Marketing and Public Relations at Cooper University Hospital. Their presentation will focus on integrating social media, online video and physician-only communities into referring physician marketing. The presentation will include examples from MD Anderson and Cooper University Hospital demonstrating how they utilize Facebook, Twitter, LinkedIn, Microsites and sophisticated landing pages to engage today’s “social physician.”
The National Healthcare Marketing Strategies Summit is an opportunity for healthcare marketing, planning and strategy executives to share “best practices” and network with colleagues. The sessions are focused on responding to new competitive and economic challenges posed by healthcare reform. For more information about the National Healthcare Marketing Strategies Summit, visit http://www.healthcarestrategy.com/conferences/2012/HMS2012.asp.
About Healthcare Strategy Institute
The Healthcare Strategy Institute (HSI) specialized in the design and management of leading-edge education programming and products for healthcare executives and their organizations. HSI continuously monitors today’s critical issues and examines the strategies vital to the success of healthcare organizations. For more, visit http://www.healthcarestrategy.com/.