Jennings, the North Carolina-based healthcare marketing and audience engagement firm, is thrilled to announce that its client, Jefferson Regional Medical Center, recently won 5 awards in the 37th Annual Healthcare Advertising Awards, the oldest, largest and most widely respected healthcare advertising awards competition. The Healthcare Advertising Awards, produced by Healthcare Marketing Report magazine, is an elite program that recognizes outstanding work and creative inspiration in advertising and marketing.
“We are extremely proud of the work we’ve done in partnership with the marketing team at Jefferson Regional,” said Dan Dunlop, Jennings Principal. “It is especially rewarding to see small, rural health systems and hospitals receive national recognition for their marketing.”
The awards Jefferson Regional won included:
· Gold Award – Newspaper Advertising Series
· Silver Award – Radio Advertising, Single Spot
· Honorable Mention – Television Commercial
· Honorable Mention – Brand Campaign
· Honorable Mention – Outdoor Advertising
Founded in 1983, the Healthcare Advertising Awards is a national competition dedicated to recognizing outstanding marketing efforts in a sophisticated, competitive healthcare field. The 2018 Healthcare Advertising Awards received over 4,000 entries, making the competition the largest healthcare advertising awards competition and one of the ten largest competitions of all advertising awards. Entries are judged by a national panel of industry experts on the following criteria: creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact. All winners are posted on the Healthcare Advertising Awards website (http://healthcare-advertising-awards.com).
About Jefferson Regional
Jefferson Regional Medical Center is located in Pine Bluff, Arkansas on the western edge of the Arkansas Delta. It’s an area rich with tradition and filled with strong people who have weathered the societal and economic storms of life and succeeded. They persevere to make a better future for themselves and their families. Jefferson Regional Medical Center, the only general acute care hospital in Jefferson County, is licensed for 300 beds. It serves residents of an 11 county area that includes Jefferson, Cleveland, and Lincoln counties (primary service area) and Arkansas, Ashley, Bradley, Chicot, Dallas, Desha, Drew, and Grant counties (secondary service area). Visit http://www.jrmc.org.
Jennings is a healthcare marketing firm specializing in audience engagement. For more information, please visit http://www.jenningshealthcaremarketing.com.