Jennings Clients Take Best of Show in National Aster Awards

CHAPEL HILL, NC – May 12, 2014 – Jennings, the North Carolina-based healthcare marketing agency, is pleased to announce that its clients won 36 awards in one of the leading national healthcare marketing awards competitions. The Aster Awards is an elite program that recognizes healthcare professionals for excellence in their advertising and marketing efforts

Jennings received awards honoring work created for five different hospitals, medical centers and health systems. In addition to winning Best of Show for a pediatric hospitalist campaign developed for Signature Healthcare and Floating Hospital for Children, the agency garnered 15 Gold Awards:

Dartmouth-Hitchcock Medical Center – Lebanon, NH
Agency: Jennings – Chapel Hill, NC
Award: Gold
Entry Name: Sports Medicine Photography
Group: Healthcare System
Category: Photo/Illustration – Series

Dartmouth-Hitchcock Medical Center – Lebanon, NH
Agency: Jennings – Chapel Hill, NC
Award: Gold
Entry Name: Bariatrics Campaign
Group: Healthcare System
Category: Service Line – Bariatric Services

Dartmouth-Hitchcock Medical Center – Lebanon, NH
Agency: Jennings – Chapel Hill, NC
Award: Silver
Entry Name: Sports Medicine Newspaper Ads
Group: Healthcare System
Category: Newspaper Advertising – Series

Dartmouth-Hitchcock Medical Center – Lebanon, NH
Agency: Jennings – Chapel Hill, NC
Award: Bronze
Entry Name: TAVR Banner Ads
Group: Healthcare System
Category: Website Advertising

Floating Hospital for Children – Boston, MA
Agency: Jennings – Chapel Hill, NC
Award: Gold
Entry Name: Pediatric Hospitalist Ad Series
Group: Children’s Hospital
Category: Newspaper Advertising – Series

Floating Hospital for Children – Boston, MA
Agency: Jennings – Chapel Hill, NC
Award: Gold
Entry Name: Referral Campaign Logo
Group: Children’s Hospital
Category: Logo Design/Letterhead

Floating Hospital for Children – Boston, MA
Agency: Jennings – Chapel Hill, NC
Award: Gold
Entry Name: Physician Referral Program
Group: Children’s Hospital
Category: Physician Referral – Series

Floating Hospital for Children – Boston, MA
Agency: Jennings – Chapel Hill, NC
Award: Gold
Entry Name: Physician Referral Campaign
Group: Children’s Hospital
Category: Service Line – Physician Relations

Floating Hospital for Children – Boston, MA
Agency: Jennings – Chapel Hill, NC
Award: Silver
Entry Name: Waiting Room Poster
Group: Children’s Hospital
Category: Poster/Display – Single

Floating Hospital for Children – Boston, MA
Agency: Jennings – Chapel Hill, NC
Award: Silver
Entry Name: Medical Practice Dry Erase Boards
Group: Children’s Hospital
Category: Other/Misc

Floating Hospital for Children – Boston, MA
Agency: Jennings – Chapel Hill, NC
Award: Silver
Entry Name: Pediatrics Hospitalist Ad (single)
Group: Children’s Hospital
Category: Newspaper Advertising – Single

Floating Hospital for Children – Boston, MA
Agency: Jennings – Chapel Hill, NC
Award: Silver
Entry Name: Pediatrics Hospitalist Ad (single)
Group: Children’s Hospital
Category: Magazine Advertising – Single

Jennings (Healthcare Advertising Agency)
Agency: Jennings – Chapel Hill, NC
Award: Gold
Entry Name: TheHealthcareMarketer.wordpress.com (blog)
Group: Healthcare Advertising Agency
Category: Social Media

Jennings (Healthcare Advertising Agency)
Agency: Jennings – Chapel Hill, NC
Award: Gold
Entry Name: Physicians in Focus Video
Group: Healthcare Advertising Agency
Category: Special Video Production – Single

Lawrence General Hospital – Lawrence, MA
Agency: Jennings – Chapel Hill, NC
Award: Gold
Entry Name: Rocket Boy Print Ad
Group: Hospital 150 – 299 beds
Category: Multilingual Advertising – Single

Signature Healthcare – Brockton, MA
Agency: Jennings – Chapel Hill, NC
Award: Best of Show
Entry Name: Pediatric Hospitalist Campaign
Group: Hospital 150 – 299 beds
Category: Service Line – Children’s

Signature Healthcare – Brockton, MA
Agency: Jennings – Chapel Hill, NC
Award: Bronze
Entry Name: Physician Campaign Photography
Group: Hospital 150 – 299 beds
Category: Photo/Illustration – Series

Signature Healthcare – Brockton, MA
Agency: Jennings – Chapel Hill, NC
Award: Bronze
Entry Name: Physician Campaign Radio
Group: Hospital 150 – 299 beds
Category: Radio – Single

Signature Healthcare – Brockton, MA
Agency: Jennings – Chapel Hill, NC
Award: Gold
Entry Name: Hospitalist Patient Education Skills
Group: Hospital 150 – 299 beds
Category: Patient Education

Signature Healthcare – Brockton, MA
Agency: Jennings – Chapel Hill, NC
Award: Gold
Entry Name: Physician Referral Campaign
Group: Hospital 150 – 299 beds
Category: Physician Referral – Series

Signature Healthcare – Brockton, MA
Agency: Jennings – Chapel Hill, NC
Award: Gold
Entry Name: Physician Referral Campaign
Group: Hospital 150 – 299 beds
Category: Service Line – Physician Relations

Signature Healthcare – Brockton, MA
Agency: Jennings – Chapel Hill, NC
Award: Gold
Entry Name: Physician Video Series
Group: Hospital 150 – 299 beds
Category: Special Video Production – Series

Signature Healthcare – Brockton, MA
Agency: Jennings – Chapel Hill, NC
Award: Silver
Entry Name: www.signaturemoms.com (blog)
Group: Hospital 150 – 299 beds
Category: Social Media

Signature Healthcare – Brockton, MA
Agency: Jennings – Chapel Hill, NC
Award: Silver
Entry Name: Women’s Services Promotion
Group: Hospital 150 – 299 beds
Category: Service Line – Women’s

Tufts Medical Center – Boston, MA
Agency: Jennings – Chapel Hill, NC
Award: Bronze
Entry Name: Referring Physician Quality Brochure
Group: Hospital 300 – 499 beds
Category: Physician Referral – Single

Tufts Medical Center – Boston, MA
Agency: Jennings – Chapel Hill, NC
Award: Bronze
Entry Name: Pediatric Specialty Center Radio
Group: Hospital 300 – 499 beds
Category: Radio – Single

Tufts Medical Center – Boston, MA
Agency: Jennings – Chapel Hill, NC
Award: Bronze
Entry Name: Referral Campaign Logo
Group: Hospital 300 – 499 beds
Category: Logo Design/Letterhead

Tufts Medical Center – Boston, MA
Agency: Jennings – Chapel Hill, NC
Award: Gold
Entry Name: Rocket Boy Print Ad
Group: Hospital 300 – 499 beds
Category: Multilingual Advertising – Single

Tufts Medical Center – Boston, MA
Agency: Jennings – Chapel Hill, NC
Award: Gold
Entry Name: Physician Relations Campaign
Group: Hospital 300 – 499 beds
Category: Service Line – Physician Relations

Tufts Medical Center – Boston, MA
Agency: Jennings – Chapel Hill, NC
Award: Silver
Entry Name: Flyer Girl Photo
Group: Hospital 300 – 499 beds
Category: Photo/Illustration – Single

Tufts Medical Center – Boston, MA
Agency: Jennings – Chapel Hill, NC
Award: Silver
Entry Name: Flying Girl Print Ad
Group: Hospital 300 – 499 beds
Category: Newspaper Advertising – Single

Vidant Health – Greenville, NC
Agency: Jennings – Chapel Hill, NC
Award: Bronze
Entry Name: James & Connie Maynard Children’s Hospital TV
Group: Children’s Hospital
Category: TV/Video Advertising – Single

Vidant Health – Greenville, NC
Agency: Jennings – Chapel Hill, NC
Award: Bronze
Entry Name: James & Connie Maynard Children’s Hospital Outdoor (boy)
Group: Children’s Hospital
Category: Billboard Design – Single

Vidant Health – Greenville, NC
Agency: Jennings – Chapel Hill, NC
Award: Gold
Entry Name: James & Connie Maynard Children’s Hospital Radio
Group: Children’s Hospital
Category: Radio – Single

Vidant Health – Greenville, NC
Agency: Jennings – Chapel Hill, NC
Award: Silver
Entry Name: James & Connie Maynard Children’s Hospital Campaign
Group: Children’s Hospital
Category: Total Advertising Campaigns

Vidant Health – Greenville, NC
Agency: Jennings – Chapel Hill, NC
Award: Silver
Entry Name: Vidant Medical Report
Group: Healthcare System
Category: Newsletter/External – Single

Lexington Medical Center – West Columbia, SC
Award: Silver
Entry Name: Every Woman Blog
Group: Hospital 300 – 499 beds
Category: Blog

The Aster Awards is a national awards program dedicated to recognizing excellence in healthcare marketing.  All entries compete against healthcare organizations across the country and are judged on the following criteria: creativity, layout, design, typography, production, knowledge transfer and overall quality.  The 2014 Aster Awards received approximately 3,000 entries from across the United States as well as Canada and South America.  Participant’s entries competed against similar-sized organizations in their category.

All winners are posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.