Jennings Clients Take Home 21 National Healthcare Advertising Awards
CHAPEL HILL, NC – May 15, 2014 – For the second year in a row Jennings’ healthcare clients took home a Best of Show Award in the Annual Healthcare Advertising Awards (HAA). This year the Best of Show recognition went to a radio spot promoting the pediatric hospitalist campaign of Signature Healthcare and Floating Hospital for Children at Tufts Medical Center. The HAA is the longest running and most prestigious marketing competition in the healthcare industry. Healthcare Marketing Report, a leading industry publication, produces the awards competition each year.
Jennings received awards recognizing work created for seven different healthcare organizations:
Best of Show
- Best of Show – Radio Single – Pediatric Hospitalist – Signature Healthcare & Floating Hospital for Children
Gold
- Online Display Advertising – TAVR – Dartmouth-Hitchcock
- Newspaper Single – Floating Hospital for Children & Lawrence General Hospital
- Radio Single – Floating Hospital for Children & Lawrence General Hospital
- Waiting Room Posters – Pediatric Specialty Center – Floating Hospital for Children & Lawrence General Hospital
- Brochure – Quality Brochure for Physicians – Tufts Medical Center
- Physician Referral Campaign – Tufts Medical Center
- Radio Single – Pediatric Hospitalist – Signature Healthcare & Floating Hospital for Children
- Outdoor Advertising – Children’s Hospital – Vidant Health
Silver
- Special Video Production – OBGYN Video Series – Signature Healthcare
Bronze
- Total Advertising without TV – Bariatrics Campaign, Dartmouth-Hitchcock
- Magazine Series – Floating Hospital for Children & Lawrence General Hospital
- Total Advertising without TV – Floating Hospital for Children & Lawrence General Hospital
- Physician Referral Campaign – Floating Hospital for Children
- Poster – Physician Campaign Poster – Tufts Medical Center
Merit
- Online Display Advertising – Gamma Knife – Vidant Health
- Outdoor Advertising – Floating Hospital for Children & Lawrence General Hospital
- Brochure – Patient Brochure – Floating Hospital for Children
- Magazine Series – Pediatric Hospitalist – Signature Healthcare & Floating Hospital for Children
- Physician Campaign – Signature Healthcare
- Social Media – Lexington Medical Center
- New Media – Every Woman Blog – Lexington Medical Center
The Healthcare Advertising Awards competition is sponsored annually by Healthcare Marketing Report, a national magazine published monthly for advertising, public relations and marketing professionals in the healthcare field. Nearly 4,000 entries were received in this year’s competition, making the awards the largest healthcare advertising awards competition. A national panel of judges reviewed the entries for the following criteria: creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
