CHAPEL HILL, N.C. – April 28, 2015 – For the third year in a row, a Best of Show honor capped off a stunning performance by Jennings’ healthcare clients who received a total of 36 awards in the 32nd Annual Healthcare Advertising Awards (HAA). This year’s Best of Show award recognized a patient video series that Jennings produced for Signature Healthcare in southeastern Massachusetts. HAA is one of the most prestigious competitions in the healthcare industry. Healthcare Marketing Report, a leading industry publication, sponsors the awards competition each year.
“We are always delighted to have our clients receive this type of recognition,” said Jennings President and CEO Dan Dunlop. “The fact that our work is judged to be superior in a national competition is definitely affirming.”
Among Jennings’ clients, eleven different healthcare organizations received awards:
• Brattleboro Memorial Hospital
• Dartmouth-Hitchcock Medical Center
• Floating Hospital for Children at Tufts Medical Center
• Lawrence General Hospital
• Lowell General Hospital
• Lower Cape Fear Hospice
• Signature Healthcare
• The Outer Banks Hospital
• Tufts Medical Center
• Vidant Health
• WorldCare International
The Healthcare Advertising Awards is the oldest and largest healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. Nearly 3,500 entries were received in this year’s competition. A national panel of judges reviewed the entries for the following criteria: creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.