I recently read an article on The Huffington Post on how brands are thinking about the connection between content and social media. Whether you’re a packaged good manufacturer, a service industry or a healthcare system, you should approach the creation of content like an editorial department does. It’s all about connecting content with the right conversations at the right time.
CHAPEL HILL, NC – October 17, 2013 – Mike Allen, creative director at Jennings, the North Carolina-based healthcare marketing agency, was recently named the District Three Programs Chair of the American Advertising Federation (AAF) for 2013-2014. In this position, Allen will serve as a liaison between the leadership of District Three and the Programs Chairs of all the AAF clubs in North Carolina, South Carolina, and Virginia.
“Having past experience as the Programs Chair for AAF, I’m looking forward to serving once again in this position,” said Allen. “I’ve always enjoyed working in this capacity and helping to foster effective networking and communications among the clubs in the area.”
Allen has an extensive history working with the AAF, having previously served as the president of the AAF-RDU chapter, Programs Chair for that club on two separate occasions, and most recently AAF State Governor of North Carolina. In addition to his work with the AAF-RDU, Allen currently serves as an adjunct professor in the advertising sequence at the University of North Carolina at Chapel Hill’s School of Journalism and Mass Communication.
AAF local ad clubs are categorized by geographic location and membership size. Each club falls within one of three geographic regions: Western, Central or Eastern. The AAF is then broken down further into 15 multi-state districts. North Carolina is located in District Three with AAF clubs in Asheville, Charlotte, the Triangle and Raleigh. Districts help set the framework for industry programs like the ADDY awards and the National Student Advertising Competition (NSAC).