CHAPEL HILL, NC – September 19, 2013 – Dan Dunlop, Principal of Jennings, the North Carolina-based healthcare marketing agency, will present at the Society for Healthcare Strategy and Market Development (SHSMD) Connections Conference. This year’s conference will be held in Chicago, IL. from Sunday, September 29 to Wednesday, October 2.
On Sunday, Sept. 29 at 9:00 a.m., Dunlop will lead a workshop titled “More Than Words: Engagement through High Impact Storytelling.” The workshop will explore how video is emerging as an engaging storytelling tool for healthcare organizations and helping to make powerful connections with brand constituents such as physicians, patients and employees. Dunlop will share how Signature Healthcare has used video as an effective storytelling format to help them with the following goals: physician retention, physician recruitment, patient retention and patient recruitment. Sharing the podium with Dunlop will be Director of Communications of Northwestern Memorial Hospital Bonita Brodt and Academy Award-winning filmmaker Cynthia Wade.
The SHSMD Connections Conference is an opportunity for healthcare marketing, public relations and communications and strategic planning professionals to connect with a network of more than 1,000 peers. The conference aims at educating professionals on the best ways to solve and resolve problems that they experience in their businesses. For more information, please visit www.shsmd.org.
About Society for Healthcare Strategy & Market Development (SHSMD)
The Society for Healthcare Strategy and Market Development (SHSMD) is a group of over 4,000 healthcare professionals that implement strategies by way of disciplines including advertising, marketing, communications, and many more. Professionals come from all different fields in the healthcare system.
About American Hospital Association (AHA)
The American Hospital Association (AHA) is comprised of hospitals, health care systems, networks, other providers of care and individual members. The AHA advocates politically as well as provides educational resources for healthcare providers. For more information please visit http://www.aha.org.