CHAPEL HILL, NC – April 2, 2013 – Dan Dunlop, principal of Jennings, the North Carolina-based healthcare marketing agency, will present at the Association of American Medical Colleges (AAMC) Group on Institutional Advancement’s (GIA) National Professional Development Conference. This year’s conference will be held in Hollywood, Fla. from Wednesday, April 3 through Saturday, April 6.
Dunlop will present “Building a Social Media Strategy That Gets Results.” He will share the podium with Vice President of Public Affairs and Communications at Tufts Medical Center Brooke Hynes on Thursday, April 4 at 2 p.m. Dunlop and Hynes will share the step-by-step process they use to develop audience-engagement strategies using social media and blogs; and how traditional marketing is used to support these social efforts. They will also share the metrics that demonstrate the effectiveness of this strategy as well as discuss the resources needed to manage audience engagement on an on-going basis.
The 2013 AAMC GIA’s National Professional Development Conference was designed exclusively for alumni relations, development, marketing, public affairs and public relations professionals working at medical schools and teaching hospitals. Attendees will learn from nationally-renown leaders in medicine to develop their leadership skills and network with peers from across the country.
About the GIA
The Group on Institutional Advancement (GIA) is one of 15 professional development groups within the AAMC. The GIA is composed of medical school and teaching hospital professionals devoted exclusively to issues affecting academic medicine. Members have the opportunity to network with colleagues on common challenges and share solutions in advancing medical schools and teaching hospitals.
About the AAMC
The Association of American Medical Colleges is a not-for-profit association representing all 137 accredited U.S. and 17 accredited Canadian medical schools; nearly 400 major teaching hospitals and health systems, including 62 Department of Veterans Affairs medical centers; and nearly 90 academic and scientific societies. Through these institutions and organizations, the AAMC represents 128,000 faculty members, 75,000 medical students, and 110,000 resident physicians. Additional information about the AAMC and U.S. medical schools and teaching hospitals is available at www.aamc.org/newsroom.